Welcome back to The SaaS CFO Podcast! In this episode, Ben Murray sits down with Kelby Zorgdrager, CEO and founder of Tritami, and Dave Murphy, go-to-market expert, to dive into the rapidly evolving world of corporate and technical training. With decades of experience in EdTech and a track record of building and exiting successful businesses, Kelby Zorgdrager shares his journey from leading Develop Intelligence to reimagining instructor-led training with Tritami. Dave Murphy brings his expertise in enterprise sales and AI marketplaces to the conversation, highlighting the industry’s shift towards live, customizable, expert-led experiences.

Together, they discuss how Tritami is leveraging AI and automation to streamline training logistics, empower engineering teams, and connect organizations directly with top-tier instructors—moving away from outdated, fragmented models. The conversation covers everything from their fundraising journey and building the initial MVP, to the importance of user-driven development, transparent pricing, and the growing demand for personalized learning in fast-paced tech environments.

Whether you're a SaaS leader, an engineering manager, or simply curious about the future of EdTech, this episode offers an insightful look behind the scenes at an innovative startup working to redefine corporate training.

Show Notes:

00:00 Disrupting Corporate Training Market

06:03 AI Tools Adoption Challenges

09:38 Rapid Feedback-Driven Product Iteration

13:06 "AI-Driven Training Automation Platform"

17:24 Flexible AI Training Models

21:11 Focus on User-Driven Development

22:16 "Testing Ads for January Launch"

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/tami-software-raises-400k-in-pre-seed-round

Kelby Zorgdrager’s LinkedIn: https://www.linkedin.com/in/kelbyzorgdrager/

Dave Murphy’s LinkedIn: https://www.linkedin.com/in/davemurf/

TryTami’s LinkedIn: https://www.linkedin.com/company/try-tami/

TryTami’s Website: https://www.trytami.com/

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