Every local business has a story worth telling, and yours could be the one your community needs to hear. Podcasting has become one of the simplest ways to share your expertise, build credibility, and connect with customers on a deeper level. Whether you run a small retail shop, a restaurant, or a local service business, your knowledge can position you as the go-to expert people turn to for advice, insight, and solutions.

In this episode, we explore how podcasting has evolved into a powerful marketing strategy that levels the playing field for small businesses. You no longer need expensive equipment or a professional studio to make an impact. With today’s tools, you can record from anywhere, publish within minutes, and reach listeners who are already interested in what you do.

Special Guest:
Adrianna Alvarez, WJOB
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HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

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