Turning Data into Donor Relationships: The Power of the Fundraising Scorecard
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Turning Data into Donor Relationships: The Power of the Fundraising Scorecard
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In this enlightening conversation, TJ McGovern shares his insights on transforming nonprofit fundraising through data-driven strategies, understanding donor motivations, and fostering genuine relationships. He emphasizes the importance of engaging boards, calculating donor lifetime value, and adapting to the changing philanthropic landscape. The discussion highlights the need for trust and personalization in donor engagement, ultimately aiming to create an environment where philanthropy can thrive.
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