Two Years In: CCSA CEO Sheri Somerville on the Strategy to 'Take Independents to the Next Level'
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Two Years In: CCSA CEO Sheri Somerville on the Strategy to 'Take Independents to the Next Level'
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How do Canada’s independent communication providers stay competitive against industry giants?
We talk to Sheri Somerville, CEO of the Canadian Communication Systems Alliance (CCSA), the association behind the annual CCSA CONNECT conference, and Board Chair Chris Marett (CEO, Novus Entertainment) about the organization's goals to create shared value for its diverse membership of Internet, TV, and Telephone providers. Somerville reflects on her two-year tenure as they tackle the biggest pressures facing independents today. Hear their insights on the necessity of advocacy and policy to create a level playing field, adapting to new tech like Wi-Fi 7, and harnessing AI to build a more nimble future.
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