Épisodes

  • 67: How Sidemen Sold 100,000 Cereal Boxes in 14 Days

    67: How Sidemen Sold 100,000 Cereal Boxes in 14 Days
    Mar 28 2024
    Hey, I'm Jordan, and I’m the manager of the Sidemen.

    Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

    In this episode, I'll be unboxing the Sidemen’s cereal brand BEST, and how (I think) it’s been able to succeed at scale early on.

    Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

    Stay tuned, and let's keep the conversation going.
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    15 min
  • 66: TikTok ban: how to prepare

    66: TikTok ban: how to prepare
    Mar 20 2024
    Hey, I'm Jordan, and I’m the manager of the Sidemen.

    Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

    In this episode, I'll be unboxing the story behind why TikTok may be banned and cover what that ban will mean for you as a creator.

    Timestamps:
    0:00 - Why is TikTok going?
    3:50 - Why you need to pivot
    6:04 - Find your value proposition
    8:00 - Create a LinkedIn Presence
    8:50 - Get networking
    9:30 - Own your data


    Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

    Stay tuned, and let's keep the conversation going.
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    12 min
  • 65: Amelia (Chicken Shop Date) Was The Real Oscar Winner...

    65: Amelia (Chicken Shop Date) Was The Real Oscar Winner...
    Mar 13 2024
    Hey, I'm Jordan, and I’m the manager of the Sidemen.

    Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

    In this episode, we'll cover the following:

    How Amelia Dimoldenberg is taking over the world
    Lessons learned from Luke Littler
    Why TikTok might be banned in the US

    1:06 - Amelia takes the Oscars
    3:01 - Luke Littler
    5:12 - End of TikTok?
    8:20 - Why is Amelia Dimz so successful?
    9:13 - What the Oscars tells us about celebrity
    10:18 - Why is TikTok really getting banned?
    11:20 - I want to be a mainstream presenter, how do I do it?

    Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

    Stay tuned, and let's keep the conversation going.
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    12 min
  • 64: Raye’s Middle Finger To The Music Industry

    64: Raye’s Middle Finger To The Music Industry
    Mar 6 2024
    Hey, I'm Jordan, and I’m the manager of the Sidemen.

    Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

    In this episode, we'll cover the following:

    1. Raye proves independence in music, showing labels aren't necessary.
    2. Eddie Abbew emphasizes consistency as key to success.
    3. The Sidemen's cereal launch offers insights into diversifying ventures.

    Time Stamps:

    0:00 - Intro
    1:00 - How Raye proves you don't need a label?
    4:50 - How Eddie Abbew proves consistency wins?
    6:55 - Sidemen Launch BEST Cereal - What I’ve learnt...
    10:40 - Do artists need record labels?
    11:30 - What does the next generation of creators look like?
    13:00 - Is YouTube the future of TV?
    14:00 - Should I become a full time content creator?

    Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

    Stay tuned, and let's keep the conversation going.
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    15 min
  • 63: Kai Cenat SAVED his LIFE?!?

    63: Kai Cenat SAVED his LIFE?!?
    Feb 28 2024
    Hey, I'm Jordan, and I’m the manager of the Sidemen.

    Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

    In this episode, we'll cover the following:

    1. How Kai Cenat proves the audience is more powerful than cash
    2. How Shane Gillis is changing cancel culture
    3. How you can build an audience on TikTok

    Time Stamps:
    0:00 - Intro
    0:30 - Kai Cenat saves Ms. Omah Lay's Boyfriend!
    3:03 - What should the boyfriend do now?
    5:22 - Danny Aarons Retires his dad?
    7:30 - How Shane Gillis is changing comedy?
    9:58 - Working with brands: biggest myths?
    10:45 - Should I put my manager's email in my bio?
    11:27 - Most controversial take about creators today?
    12:20 - How to build an audience on TikTok?
    14:50 - Who will be the next Sidemen?

    Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

    Stay tuned, and let's keep the conversation going.
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    16 min
  • 62: SNEAKO IS EXILED! Sidemen’s Netflix #1 & Zuck’s awkward brand…

    62: SNEAKO IS EXILED! Sidemen’s Netflix #1 & Zuck’s awkward brand…
    Feb 21 2024
    Hello, I'm Jordan Schwarzenberg, manager of the Sidemen and Co-Founder of Arcade Media. Welcome to Unboxed. In this series, I'll do my best to act as your manager, aiming to help you navigate your career and online journey. In this episode, we'll cover:

    1. Why Sneako has been outcast by the streaming community

    2. What it means for the Sidemen to reach number one on Netflix

    3. How Mark Zuckerberg demonstrates that you can't buy a personal brand

    Time Stamps:
    0:00 - Intro
    0:55 - Sneako Exiled from the Twitch Community
    6:01 - Sidemen Reach Number 1 on Netflix
    9:09 - How Mark Zuckerberg Proves You Can't Buy a Personal Brand
    12:00 - How to Handle Being Cancelled
    13:43 - Quickest Way to Earn £100,000 as a Creator
    14:50 - Difference Between a Good and Bad Manager
    15:30 - How to Sell a Documentary to Netflix
    16:52 - Is Radio Dead?

    Got questions? Want to share your thoughts? Drop a comment below! I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

    Stay tuned, and let's keep the conversation going.
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    19 min
  • 61: Was Usher Scammed?!?

    61: Was Usher Scammed?!?
    Feb 14 2024
    This season, we're shaking things up. Our format is changing, and we’re looking to become your go to resource for everything you need as an aspiring personality brand.

    We're diving into topical stories, to unbox the biggest moments in the world of talent, all from my POV as a professional manager.

    My aim is to share my expertise openly with you guys, and help as many people as I can to build careers with longevity.

    Time Stamps:
    0:00 - Unboxed is back
    0:30 - Usher at the Super Bowl
    4:10 - Kai Cenat
    5:50 - Sidemen Documentary
    8:20 - New Segment
    8:40 - What you should to get the best presenting gigs
    11:19 - How to get more leads and fresh talent for my business
    12:30 - How to protect your brand as a streamer
    16:22 - Outro

    Got questions? Want to share your thoughts? Drop a comment below! I'm 100% focussed on making this channel for YOU, and I'll be answering your questions every week.

    Stay tuned, and let's keep the conversation going.
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    17 min
  • 60: Meet GK Barry's Momager (Hannah Holland)

    60: Meet GK Barry's Momager (Hannah Holland)
    Jan 31 2024
    This week on Unboxed, we are joined by the incredible Hannah Holland, founder of HLD Talent and manager of stars like Tennessee, GKBarry and many others. Don't miss this inside look at Hannah's innovative approach in the entertainment industry.

    In this episode, Hannah reveals:
    - What women creators should be doing to thrive in the industry
    - Why women often get paid more than men in the industry
    - The importance of management
    - What it's like working with GKBarry

    Time stamps:
    0:00 - Intro
    0:45 - Who is Hannah Holland & what is HLD Talent?
    6:10 - Traits of a long term plan for women talent?
    9:20 - The reality for presenters
    10:17 - Role of management
    13:45 - GKBarry
    20:20 - Lessons from GKBarry
    23:00 - Importance of audience demographics
    24:10 - Saving Grace Podcast
    26:10 - Importance of building a network
    25:55 - Why women get paid more than men
    30:00 - Value of a female based audience
    31:50 - Advice to 21 year-olds
    32:55 - Outro

    Sign up here for my weekly newsletter and get a dose of inspiration every Friday:
    https://www.jordanschwarz.com/one-last-thing

    Connect with Hannah on:
    IG

    Follow me on:
    IG
    Twitter
    LinkedIn
    TikTok

    Brought to you by Arcade Media, in collaboration with Listen.
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    33 min