Partner at Pentagram since 2023.Growing up in Beirut before moving to London, Samar is fluent in three languages and two cultures. Spanning 20+ years across branding, digital storytelling, scenography and typography, her career has focused on balancing aesthetics, context and heritage with brand voice and purpose.

Jesse reed is partner at order, managing editor of standards manual, ceo of standards, and creator of chip slip

Dr. Andy Polaine is a design leadership coach, educator and writer with three decades of experience helping clients transform their organisations and themselves. He is co-author of Service Design: From Insight to Implementation.

John Bielenberg founded Project M in 2003. He has won more than 250 design awards in his career, and became an AIGA Fellow in 2008. The San Francisco Museum of Modern Art has acquired six of his design projects, and staged a solo exhibition of his work in 2000. In 2009, John was awarded the Washington University Skandalaris Award for Design Entrepreneurship in St. Louis. He went on to receive an honorary doctorate degree from Maryland Institute College of Art.

Tamara Adlin helps teams make great products. Former UX leader at Amazon. 20+ years consulting (specializing in messy startups). Co-author of the Persona Lifecycle books

Naomi Ann Clarke is a freelance illustrator and art facilitator working with art directors in editorial, publishing, brands and charities, influenced by our connection to nature, adventure, wellbeing and heritage.

Dan consults with companies and organizations worldwide on design and innovation. An early proponent of Inclusive Design he also lectures internationally on research and the future of design. He established ThinkActHuman with the goal of design for a better world.

Jakob Schneider is partner and creative director at KD1 design agency, co-founder of More than Metrics and Smaply, designer and editor of This is Service Design Doing and This is Service Design Thinking.