Welcome back to UXPERTS, where Ephie Risho and Jason Moore return to the trenches with Part IV of our deep dive into Marty Cagan’s Transformed. In this episode, they unpack up through Part 8 of the book, focusing on the messy, painful, but oh-so-necessary process of change—especially for companies stuck in outdated, unproductive habits.

Drawing from their own adventures in the wild world of product and UX, Ephie and Jason share war stories, cautionary tales, and the occasional laugh, all while exploring the tricky terrain of transformation. Because let’s face it: change is hard. Walking into a new company and trying to copy-paste what worked before? That’s a recipe for frustration. Instead, they explore how true transformation requires humility, context, and a keen UX lens to help teams evolve the way they think, work, and deliver real value.

So buckle up—it’s time to talk growth, grit, and the guts it takes to transform.

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Celebrate alongside Ephie Risho and Jason Moore as we enter the top 90% of podcasts. We have entered the cornucopia of podcast Valhalla. Only 10% of podcasts make it to episode 50 … a staggering 75% of podcasts never see episode 20. Our conversation on this episode allows us to dig into the dark and dusty corners of UX and humanity on this special anniversary episode. They dig into a retrospective on podcasting, motivations, and their favorite and least favorite episodes. Learn “how they got here”, what is next in future episodes, and why this podcast will be running strong for another 50 episodes without breaking a sweat :D

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In this power-packed follow-up episode, Ephie Risho and Jason Moore dive into Parts III and IV of Marty Cagan’s Transformed—and things get real. This isn’t just about innovation for innovation’s sake. It’s about how to break free from predictable, bloated, and process-heavy product development and actually build what matters.

They unpack why doing the hard thing, like removing features instead of adding more, often leads to better outcomes. Why principles should trump process, and how small, empowered teams can outpace top-down orgs every time. You’ll hear them riff on the magic of small, frequent releases, how to tame technical debt, and why experimentation and telemetry aren’t just buzzwords—they’re non-negotiables.

With their signature blend of sharp insight, humor, and battle-tested stories from the trenches, Ephie and Jason offer a compelling blueprint for any team that wants to stop playing it safe—and start shipping real innovation.

Hit play. This one might just change the way you build.

Ask us anything: questions@uxperts.info

Media inquiries: media@uxperts.info