Christina Heller is an Senior Producer at Meta Reality Labs Entertainment and multimedia producer with over 11 years of experience in XR innovation.

From launching two startups—VR Playhouse and Meta Stage—to producing indie film "Unexpected Treasures," Christina embodies the creative spirit that drives breakthrough storytelling across emerging media platforms.

Key Takeaways:

• Technology as Enhancement, Not Escape: Christina focuses on how VR can improve people's real-world experiences—from fitness and meditation to front-row concert access—rather than providing mere escapism.
• The Builder's Advantage During Troughs: While markets fluctuate through hype cycles, builders consistently see technology improving. Christina emphasizes that "troughs of disillusionment" are actually when the most meaningful innovation happens.
• Collaborative Leadership in Creative Media: Whether producing VR experiences or indie films, Christina prioritizes team dynamics, good vibes, and appreciation throughout the creative process, recognizing that impact happens in the journey as much as the destination.
• Embrace Strategic Naivete: Christina's approach combines confidence with comfort in the unknown—diving into new mediums knowing she'll become an expert through the doing, while being smart enough to accept help where needed.
• Community-Driven Storytelling: Her latest film "Unexpected Treasures" is rooted in local Joshua Tree alien folklore and shot entirely in her community, demonstrating how authentic stories emerge from what you know and where you belong.

Christina's work spans from helping millions find wellness through VR fitness apps like Fit XR and meditation through Tripp, to bringing fans closer to their favorite artists through immersive concerts. Her indie film represents a return to "flatties" (2D films) while maintaining her commitment to community-centered storytelling and the XR creator ecosystem she calls "absolutely obsessed with."

About Christina Heller

Christina is a multimedia producer and entrepreneur with a passion for creative technology. For the past decade she has led teams and created projects for virtual and augmented reality. She is currently a Senior Producer at Meta for the Reality Labs Entertainment team.

Christina was the founding CEO of Metastage from 2018 - 2023. During that time, Metastage completed over 200 productions with major brands and award winning projects, including two Emmy nominations. Prior to leading Metastage, Christina was the CEO of VR Playhouse, an immersive content company with projects featured at SXSW, Sundance, and Festival de Cannes.

She is a recipient of the Advanced Imaging Society's Distinguished Leadership in Technology Award (2018), an AWE XR Hall of Fame inductee (2024), one of 2024's top "Women of the Future" and was named in the Huffington Post as one of 5 women changing the virtual reality scene.

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