If there’s one thing every entrepreneur is guaranteed to go through it’s a pivot. Whether that’s a pivot into a new niche, a pivot away from an offering, or a pivot of your whole-ass business, pivoting is a big part of building a business.

In today’s episode of Unfiltered, we’re dishing on all of the pivots we’ve made, the fears we’ve faced around changing up the stuff we’ve come to be known for, when the desire to shake sh*t up is something you should listen to and when it’s something to ignore, and so much more.

It’s juicy. And hopefully, helpful. And as always, totally unfiltered.

Highlights:

• 4:16—11:33: All the title changes our IG bios have undergone
• 11:43—15:21: The importance of being cringey
• 15:21—27:15: The “taboo” feeling of pivoting and the way we’ve reframed it
• 27:23—30:52: Why listening to your desire to pivot is important (and when it can be harmful)
• 32:07—41:34 The #1 thing that makes it possible to pivot without having to leave everything behind

Brand Strategy Resources:

• Brand Foundation Self-Discovery by State of Sage
• Clarity Era: Unlocked, A Free Training by PDA Studio

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

All aboard the struggle bus because in today’s episode of Unfiltered we’re sharing all the things we’re currently struggling with. Not the lessons we’ve learned. Or how we’ve made it to the other side. But just the fears we’re facing in real-time and the challenges we’re working with.

It’s hella vulnerable, hopefully relatable, and definitely a reminder that things are messier behind the scenes than they might appear to the world.

(Anti) Highlights:

• 6:00—19:44 - The battles of balancing social media (marketing on it, unplugging from it, you name it)
• 19:44—26:20 - Creating a flexible schedule vs. the reality of actually having a flexible schedule
• 26:20—33:51 - Questioning what success even looks like to us and all the ways that has changed
• 33:51—40:00 - Scarcity mindset. Period.
• 40:00—44:46 - A real-time revelation about “bad” investments
• 44:46—End - The BS behind believing in a “secret formula”

Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

If you’re someone who sells using the internet, you’re gonna love today’s episode of Unfiltered becauseeee we’re diving into all of our honest thoughts about the online space AND where we think it’s headed.

(Shout out to @groovysocial for this gem of a question.)

From the things we’ve already seen changing since we started our businesses to the shifts we’re predicting for the future of marketing in the online space, we’re spilling all of our unfiltered thoughts.

Highlights:

• 1:38—9:21 - How people are approaching investing in a totally new way
• 9:21—21:00 - The marketing tactics that seem to have stopped working
• 21:00—33:14 - New ways successful brands are putting themselves out there
• 33:14—49:32 - The kind of content people are shiftiting away from and towards
• 49:32—51:00 - The emphasis we’ve noticed that biz owners are putting on sustainablity
• 51:00—58:11 - Why brand strategy (and client experience) are more important than ever before

Resources/People Mentioned:

10x is Easier Than 2x
Max (@bymaximuehue)
Nicole (@groovysocial)

Marketing/Sales Psych Books:

Building a Storybrand
Hooked
Obsessed

Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!