If you missed it, here’s Part 1 of our live event replay: 7 Ways to Land Clients.

This episode is Part 2, and I’m joined by three of our Workgroup members share how they consistently book clients without cold pitching or chasing leads. We’re talking about the real strategies that work—building genuine relationships, growing your reputation, and showing up with visibility that gets noticed.

• Angela Kiszka shares how genuine relationships and clear positioning as a funnel strategist built her referral-fueled business, where clients come straight from name drops.
• Janelle Harlan reveals how podcast guesting and bundle collaborations led to multiple long-term clients (including a $50K retainer) by owning her niche in email and ActiveCampaign.
• Connie Hurlburt breaks down how relationship marketing with her network and follow-through keep her booked with repeat clients who trust her expertise.

Listen to learn more about:

• The power of relationships and reputation that bring in repeat clients
• Visibility opportunities that actually convert to paid projects
• Positioning and niching so people instantly know what you do
• The mindset shift from chasing clients to attracting them naturally

If you’re tired of chasing clients and ready to have them come to you, this episode will show you what’s possible when you build genuine relationships and step into visibility.

Enroll now: The Unicorn Digital Marketing Assistant School

Admin work is getting automated, but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23. Class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.com

Links Mentioned in the Show:

• Already doing client work? Join Our Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. You’ll benefit from advanced trainings, member-only discounts, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com
• Listen to Part 1: How to Land Freelance Clients Using Warm Leads, Directories, and Client Referrals #268

Connect with...

If you’ve ever walked away from a sales call thinking, “Ugh, I sounded so unsure of myself,” you’re not alone. Every freelancer has been there. But here’s the truth: your confidence is your most powerful marketing tool. And it shows up long before your proposal does.

In this quick solo episode, I’m breaking down what really makes or breaks a sales call: your self-belief. This conversation is inspired by my brilliant friend Sarah Ashman, who said, “The first sale is always to yourself.” I’m sharing the story behind her feedback on interviewing virtual assistants, where the biggest red flag wasn’t lack of skills—it was lack of confidence.

We’ll dig into why today’s market demands that you show up certain, grounded, and clear about your value.

Listen to learn more about:

• Why confidence is the foundation of every successful sales call strategy for virtual assistants
• What to say (and not say) on discovery calls that either builds trust or breaks it instantly
• How to rewire self-doubt so you stop underselling your skills
• The power of practicing with peers, mentors, and inside communities like the UDMA School
• How to show up as a confident partner & collaborator, not a nervous applicant

You can have all the marketing skills in the world, but if you don’t believe in yourself, no client will either. This episode is your reminder (and pep talk) to stop downplaying your value and start selling from a place of self-trust. You got this!

Join my FREE live Masterclass: 5 Keys to Building a Freelance Marketing Business You Actually Love

Calling all virtual assistants who are ready to lean into marketing services and charge what you're actually worth – If you're tired of admin tasks and want to use your skills to offer strategic marketing work, my free masterclass on October 23 is for you. I'm breaking down the 5 Keys to Building a Freelance Marketing Business that Pays Well, including how to transition from generalist to specialist. This is your roadmap. >>Save your seat here!

Links Mentioned in the Show:

• The Unicorn Digital Marketing Assistant School isn’t your average VA setup course. It’s the only program that teaches the real marketing skills clients actually pay for—email, funnels, SEO, social media, even AI. In just 16 weeks, you’ll go from “just a VA” to a confident digital marketing pro with a portfolio to prove it. Doors open October 23. Class starts October 30. Save your spot at udmaschool.com
• Discovery Calls for Virtual Assistants with Tracie Patterson #136

With this shifting economy, businesses aren’t just hiring task-doers—they’re hunting for problem solvers who understand strategy, systems, and results. Today I’m diving into the crossover skills that keep freelance service providers booked, referred, and recession-proof.

We’re seeing many businesses cutting costs, hiring fewer employees, and leaning hard on contractors who can do more with less. The ones who can think strategically, wear multiple hats, and understand how marketing actually connects across platforms are the ones clients never let go.

In this episode, I’m breaking down the five key crossover skills I discovered after analyzing over 3,000 freelance jobs inside my Digital Marketer’s Workgroup.

Listen to learn more about:

• Why “jack of all trades” is your advantage and helps you rise above the competition in a lean team era
• How to position yourself as a problem solver (not a “button pusher”)
• Ways to use these skills to move up the freelance ladder, from general assistant to marketing manager or even fractional CMO
• Marketing your unique crossover skills to get hired for outcomes, not just tasks

Freelancers who can connect the dots will always stay booked. This episode will help you shift how you market yourself, raise your rates, and step into your next-level role as an indispensable marketing partner.

Sponsored by the Unicorn Digital Marketing Assistant School

Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com

Links Mentioned in the Show:

• FREE live training: 7 Ways to Land Clients as a Freelancer. Join us on October 15 to learn real strategies freelancers are using right now to book clients, market their skills, and grow their businesses. No more guessing how to land clients. Grab your seat here!
• Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily here: https://www.speakpipe.com/unicornsunite
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every...