Unlocking the Power of User Data with Yiqi Wu, founder of Aimerce
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Unlocking the Power of User Data with Yiqi Wu, founder of Aimerce
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In this episode of the Beyond ROAS podcast, Terry Whalen interviews Yiqi Wu, founder of Aimerce and Meta ex-engineer and product manager. Yiqi shares insights from her extensive experience building at Meta and discusses the importance of user data for (DTC) brands. She explains how Facebook's algorithms have evolved and the significance of user data in advertising. She also delves into Aimerce's new AI-based email marketing offering.
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