Épisodes

  • #372: Creators, Brands, and AI: The New Rules of Influencer Marketing with Danny Agg
    Nov 17 2025

    This week's guest is Danny Agg, who leads Zodiac Global with a clear vision for growth, innovation, and excellence, serves as CEO overseeing the company's strategic direction, partnerships, and overall talent strategy. In this episode, Danny dives deep into the evolving world of talent management and influencer marketing. The conversation highlights the critical role of trust in building authentic brands and explores how creators can craft universal content that resonates across audiences and platforms. Listeners gain practical insights on how to get started as a creator and develop multiple revenue streams. The discussion also examines the rapid growth of the global creator economy and looks ahead to the rising influence of AI-driven creators.

    03:40 – Zodiac Global: Talent Management & Influencer Marketing

    08:10 – Selective Talent: Choosing the Right Creators

    17:06 - Growing an Organic Audience Today

    21:23 – How Content Resonates Globally

    23:13 – How Creators Make Money

    27:45 – How to Build Your Own Product

    34:35 – Getting Started as a Creator

    46:00 – AI Influencers: What's the Future?

    57:50 – Danny Agg's Journey into the Creator Space & Personal Story

    Show Sponsors:

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    1 h et 17 min
  • #371: Overnourished, Overwhelmed, and Underserved: Rethinking Health with Dr. Nas Al Jafari
    Nov 10 2025

    This week's guest is Dr. Nas Al Jafari, a leading Functional Medicine physician and founder of DNA Health in Dubai, renowned for his science-driven, holistic approach to health and wellness. With a focus on uncovering and addressing the root causes of chronic conditions, Dr. Al Jafari integrates the latest medical research with personalised care to help patients achieve optimal well-being. Passionate about empowering individuals to take charge of their health, he emphasises the importance of nutrition, lifestyle interventions, and integrative therapies. His expertise has earned him a reputation as one of the region's most trusted voices in functional and preventative medicine.

    In this episode, we explore Dr. Nas Al Jafari's personal journey into Functional Medicine and his approach to addressing the root causes of chronic conditions. He discusses lifestyle, longevity, and preventative health, as well as the evolving challenges of trust in modern healthcare. Dr. Al Jafari shares insights on overnutrition, hormonal optimisation, and emerging therapies such as exosomes and peptides. He also reflects on lessons learned from building his clinic, the four pillars of health, and his experiences practising in Dubai — offering a unique perspective on optimising well-being and transforming healthcare outcomes.

    2:40 – Dr. Nas Al Jafari's Backstory

    5:40 – Lifestyle, Longevity, and Functional Medicine

    19:10 – COVID-19 as a Catalyst for Change

    20:19 – The True Meaning of Longevity

    28:28 – Championing Preventative Health

    40:53 – The Impact of Being Overnourished

    49:54 – DNA Health & Wellness Clinics: Lessons Learned

    54:20 – Practicing in Dubai: Challenges and Opportunities

    Show Sponsors:

    AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences.

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    https://www.instagram.com/dr_nas_wellness/

    https://www.linkedin.com/in/nasr-al-jafari-072a4626/?originalSubdomain=ae

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    1 h et 6 min
  • #370: The Rapid Evolution Of Cypto & Is Society Moving To Cashless A Good Thing Or A Bad Thing?
    Nov 3 2025

    This weeks guest, Karl Mohan, is a seasoned fintech and crypto executive, currently serving as General Manager for APAC and MEA and Global Head of Banking Partnerships at Crypto.com. With over two decades of experience across traditional finance and emerging technologies, Karl is known for bridging the gap between banking and blockchain innovation. Passionate about financial inclusion and responsible crypto adoption, he advocates for regulation that supports innovation, security, and trust, helping Crypto.com make cryptocurrency accessible to everyone.

    In this episode, we explore how technology and regulation are shaping the future of finance, with a focus on the rapid evolution of crypto and digital payments. We discuss why Dubai has emerged as a leading hub for the industry, comparing its regulatory landscape with more democratic societies. We also look at the growing integration of crypto with traditional banking and consider the global shift toward cashless societies.

    06:19 – New technologies changing the way we pay and invest

    11:25 – The evolution of technology and the role of regulation

    14:40 – Why Dubai has become one of the leading crypto financial centres

    22:18 – The risks of crypto and how regulation and security are improving trust and confidence

    34:57 – The Crypto.com x Trump Media deal and its impact on direct and indirect crypto investment

    46:34 – The future of cash, societal behaviours, and the role of crypto

    52:26 – Pros and cons of a cashless society and the rise of alternative payment systems

    Show Sponsors:

    AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences.

    https://bit.ly/AYS-Developers

    Socials:

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    1 h et 4 min
  • #369: How AI Is Going To Change Video Content, Dealing With Haters & The Future For Mo Vlogs
    Oct 27 2025

    This week's guest is Mo Vlogs, social media personality who has made a name for himself as one of Dubai's most prominent YouTubers and vloggers. Renowned for his daily vlogs, Mo offers viewers a window into the opulent lifestyle the city is known for, from luxury cars and high-end real estate to exclusive events and behind-the-scenes glimpses of Dubai's fast-paced culture. In this episode, Mo Vlogs sits down to share his journey from humble beginnings to becoming one of Dubai's most recognizedYouTubers.

    He reflects on the importance of enjoying what you do, the impact of social media and mobile technology, and how AI is shaping creativity. Mo opens up about his biggest financial mistakes, the mindset needed to excel, and the excuses people make that hold them back. He also talks about the power of self-reflection, staying consistent in your work, handling critics, and what the future holds for Mo Vlogs and his content.

    02:10 – How Mo started out

    15:11 – The role of AI in video

    22:45 – The start of creating something rewarding

    45:50 – Doing the work: Applying yourself and being consistent

    59:38 – Dealing with the haters: It only hurts when you start to believe

    01:04:00 – The future for Mo Vlogs

    Show Sponsors:

    AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences.

    https://bit.ly/AYS-Developers

    Socials:

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    https://www.instagram.com/movlogs/

    https://www.tiktok.com/@mo_vlogs?lang=en

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    1 h et 14 min
  • #368 What You Can Get In Dubai That You Can't Get Anywhere Else
    Oct 20 2025

    This week's guest is Firas Al Msaddi, the founder and owner of fäm Properties, Dubai's most technologically advanced real estate company and a multidimensional force shaping the future of the city's property market.

    A Syrian-born entrepreneur and author, Firas has redefined what it means to lead in real estate, combining deep market expertise with data, proptech, and integrity-driven leadership. From trading shoes as a child in Homs to building one of the region's most trusted real estate platforms, his journey reflects relentless grit and visionary execution.

    In this episode, Firas Al Msaddi joins Spencer to share the mindset and principles behind building one of Dubai's most successful real estate empires. He opens up about the values of hard work, trust and creating lasting client relationships, explaining why money naturally follows value.

    Firas breaks down the true skill behind effective selling, reflects on his best and worst investments, and discusses why Dubai continues to attract ambitious people from around the world. He also offers a compelling vision forthe city's future, one defined by innovation, transparency, and unstoppable ambition

    01:07 – Backstory: Firas Al Msaddi

    11:31 – Buying into his philosophy

    19:36 – Outperforming the competition by delivering more value to clients

    30:37 – The younger generation and shortcuts: Mastering your trade takes time

    35:54 – The sales process: Two schools of thought - commission-driven vs product-focused

    48:30 –The future of Dubai (long-term vision)

    Show Sponsors:

    AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences.

    https://bit.ly/AYS-Developers

    Socials:

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    https://www.linkedin.com/in/firas-al-msaddi/?originalSubdomain=ae

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    1 h et 2 min
  • #367: The CEO Shaping Tomorrow's Dubai – Farhad Azizi on Wealth, Innovation & What Money Can't Buy
    Oct 13 2025

    This weeks guest is Farhad Azizi, CEO of Azizi Developments, the real estate arm of the Azizi Group in Dubai, where he also serves as Vice Chairman. Educated in the U.S. with a bachelor's from the University of Tulsa and an MBA from Suffolk University, he later established ventures in Germany before returning to Dubai to lead Azizi Developments, founded in 2007.

    Under his leadership, the company has delivered thousands of homes across prime locations like MBR City, Palm Jumeirah and Dubai Healthcare City, becoming one of the city's leading developers. Named among Forbes Middle East's "Most Impactful Real Estate Leaders" (2024) and credited with driving the firm to win "Middle East Property Developer of the Year" (2023), Azizi is recognised for a leadership style that emphasizes customer focus, transparency, and innovation.

    In this episode, Farhad Azizi, billionaire CEO of Azizi Developments, shares his remarkable journey from his upbringing in Afghanistan and Dubai to studying in the United States and building one of the UAE's most successful real estate empires.

    The conversation explores both the challenges and opportunities of working within a family business, his experience taking over and driving the company's growth, and the personal changes he made following the passing of his sister. Azizi reflects on life's hardest lessons, the balance between wealth and fulfilment and his views on leadership, legacy and the role of innovation, AI and technology in shaping the future of real estate.

    He also opens up about his greatest accomplishments, biggest mistakes and whether his success could have been achieved outside Dubai.

    2:10 – Farhad's backstory: from his birthplace Afghanistan to attending university in Tulsa, USA

    12:50 – Working in the family business

    32:58 – What money can't buy: life's hardest lesson

    56:02 – From humble beginnings

    58:42 – Burj Azizi: building the second tallest building in the world

    1:13:13 – Quick fire questions

    1:18:05 – Innovations in real estate, technology and AI, adapting to younger buying habits

    1:28:52 – Trends damaging Dubai's reputation

    Show Sponsors:

    AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences.

    https://bit.ly/AYS-Developers

    Allsopp & Allsopp: Redefining real estate, through cutting-edge technology and setting new standards for seamless, elevated customer experience. Keep moving with Allsopp & Allsopp.

    https://bit.ly/Allsopp-and-Allsopp

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    https://www.linkedin.com/in/farhadazizi/?originalSubdomain=ae

    https://www.instagram.com/farhadaziziofficial/

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    1 h et 34 min
  • #366: The Man Who Redefined Resilience By Winning Gold After Two Kidney Transplants - Omar Tom
    Oct 6 2025

    This week's guest is Omar "OT" Tom, a double kidney transplant recipient and inspirational athlete who won gold in the 200m sprint for Team UAE at the World Transplant Games

    Despite being born with serious kidney conditions, he has used sport as a way to celebrate life, defy expectations and show that organ recipients can not only survive but thrive.

    In this powerful episode, Omar shares his journey from the first signs of kidney problems to life after two transplants. He reflects on the symptoms that changed his childhood, the realities of surgery and recovery and what it meant to accept that life might never be "normal."

    Omar opens up about his close bond with his father, the painful experience of kidney rejection and the emotional weight of feeling like a failure. Yet his story takes a transformative turn as he discovers strength through fitness, ultimately competing and winning gold at the World Transplant Games. With honesty and hope, Omar delivers a message that organ recipients can thrive, inspiring listeners with his resilience, gratitude and determination to celebrate life after transplantation.

    4:02 – Omar's early symptoms and diagnosis

    15:00 – The journey to finding a donor

    24:30 – The donor and their relationship

    29:05 – Facing kidney rejection

    48:00 – Staying healthy after transplantation

    1:12:24 – Lessons from being a gold medalist

    Show Sponsors:

    AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences.

    https://bit.ly/AYS-Developers

    Allsopp & Allsopp: Redefining real estate, through cutting-edge technology and setting new standards for seamless, elevated customer experience. Keep moving with Allsopp & Allsopp.

    https://bit.ly/Allsopp-and-Allsopp

    Socials:

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    https://www.instagram.com/otofficial/

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    1 h et 22 min
  • #365: Elie Khouri Reveals How He Landed Shark Tank Dubai, What It Means To Be An Entrepreneur & The One Skill You Need In Life To Succeed
    Sep 29 2025

    This week's guest is Elie Khouri, a Lebanese-French businessman, entrepreneur, art patron and media leader. Best known as the founder and chairman of Vivium, a Dubai-based single-family office. A driving force in the communications industry, he has served as chairman of Omnicom Media Group for the Middle East and North Africa since 2019, following a successful 13-year tenure as CEO.

    Beyond his corporate achievements, Khouri is widely recognized for his support of contemporary art and entrepreneurship and has gained further visibility as an investor on Shark Tank, where he backs innovative ideas and emerging businesses. Today, his focus is on growing his family office, generating long-term wealth and driving a transition toward alternative investing.

    In this episode, we explore Elie's journey as an entrepreneur and investor, with his experience on Shark Tank Dubai and his approach to evaluating businesses. The discussion covers the skill of sales, the role of social media, and lessons from his time at Omnicom, as well as the challenges of leading across cultures, finding talent and the values shaped by his upbringing.

    Elie also shares perspectives on inspiration, mental health and AI as a growth enabler, before reflecting on building a family office, investing in start-ups and the qualities that define true entrepreneurship.

    Please welcome to the show, Elie Khouri.

    1:26 – Elie on Shark Tank Dubai and evaluating the quality of businesses

    9:15 – The role of social media in sales

    12:00 – Elie on Omnicom

    16:29 – The challenge of running a successful business across different cultures

    23:24 – Elie's inspiration

    28:40 – The rise of mental health issues

    32:45 – The role of AI as an enabler

    38:51 Investing in start-ups (some hugely successful, others failures)

    53:45 – What success means to Elie

    1:01:01 – Failure as a driver of growth

    Show Sponsors:

    AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences.

    https://bit.ly/AYS-Developers

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    1 h et 6 min