Jon Sneider is the Founder, President, and Executive Producer of Wild Gravity, an award-winning creative production company. With more than 25 years of experience in marketing and advertising on the agency and client sides, he’s held senior roles at L.L.Bean, Microsoft, and Redfin. Jon is also the author of Hacking Advertising, which talks about building effective advertising campaigns.

Many businesses still rely on large agencies to produce their advertising, only to face bloated costs, long timelines, and diluted creative. The traditional agency model often creates inefficiencies, with multiple vendors and layers of approval that hinder the process. How can companies deliver world-class ads without sacrificing quality?

Advertising veteran Jon Sneider has created an approach to challenge traditional advertising inefficiencies. He maintains that small, expert teams eliminate unnecessary hierarchies and deliver stronger results with less overhead. By focusing on breakthrough, brand and message recall, likability, and purchase intent, companies can create effective ads that scale industries. Additionally, combining AI with human expertise accelerates production while retaining high-performing creative.

In this week’s episode of the Up Arrow Podcast, William Harris hosts Jon Sneider, Founder, President, and Executive Producer of Wild Gravity, to talk about reinventing advertising for efficiency and impact. Jon shares examples from high-performing insurance campaigns, his experience managing sales teams and advertising budgets at large corporations, and how growing up before the internet fueled his creativity.

Jeff Webb is the Founder and President of the International Cheer Union (ICU), the world governing body for cheerleading. Under his leadership, the ICU has grown to represent over 116 national federations and achieved recognition by the International Olympic Committee. Jeff also founded the Universal Cheerleading Association and Varsity Brands (formerly Varsity Spirit), where he elevated cheerleading into a global sport before selling the company for $2.5 billion.

Cheerleading has become a widely recognized global sport, but scaling it into a multibillion-dollar category was no easy feat. From undercapitalization to supplier failures and resistance from industry leaders, it required resilience, creativity, and bold leadership. How did the king of cheerleading transform his niche passion into a worldwide movement recognized by the Olympic Committee?

Modern cheerleading pioneer Jeff Webb reinvented team uniforms to match athletic performance and created competitions that captured TV audiences. He emphasizes the importance of staying close to the field, practicing continuous improvement, and cultivating a strong culture through rigorous hiring and leadership standards. By treating cheerleading like other popular global sports, Jeff scaled it into a distinct category.

Join William Harris in today’s episode of the Up Arrow Podcast as he chats with Jeff Webb, Founder and President of the International Cheer Union (ICU), about how he built cheerleading into a global sport. Jeff discusses how he created a new market through innovation and shares leadership philosophies and hiring practices.

Rishabh Jain is the Co-founder and CEO of FERMÀT, the leading e-commerce experience platform. Before co-founding FERMÀT, he held leadership roles at LiveRamp, where he launched and scaled three new ventures, including a multimillion-dollar healthcare business. Rishabh also co-founded startups in solar energy and laboratory data sharing.

Mid-market e-commerce brands are feeling the strain as tariffs raise costs and acquiring new customers becomes more expensive. With CACs climbing on major ad platforms and inventory risks increasing, many operators face tough trade-offs between growth and operational stability. How can they adapt strategies to maintain margins during economic uncertainty?

According to e-commerce growth strategist Rishabh Jain, brands are adapting by investing in channels like email and SMS to maximize existing customers. He warns against relying too heavily on multi-touch attribution and instead recommends using multiple data sources, monitoring cash flow closely, and aligning on-site experiences with each audience segment. Rishabh also advises expanding into new audience cohorts, designing purposeful bundles, and gradually adding products to support long-term growth.

Join William Harris in the latest episode of the Up Arrow Podcast as he chats with Rishabh Jain, Co-founder and CEO of FERMÀT, about practical strategies for scaling e-commerce brands in a volatile market. Rishabh explains how mid-market brands can survive market pressure, replace flawed measurement with practical insights, and adapt site experiences for various audiences.