What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos.

In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive.

👉 In this episode, you’ll hear:

- How Rendelina built an authentic husband-and-wife brand that resonates with thousands.

- Why positivity and trust are at the heart of their content.

- The story behind their viral doubles reviews and the emotional connection people have with food.

- Lessons on working with businesses, building partnerships, and navigating criticism.

- Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film.

💡 Whether you’re a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendel’s top editing advice).

Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!).

🔗 Connect with Rendelina:

YOUTUBE: https://www.youtube.com/@rendelina1

FACEBOOK: https://www.facebook.com/Rendelina1

INSTAGRAM: https://www.instagram.com/rendelina_

Follow me:

📩 Join my newsletter: https://jumabannister.com/newsletter/

💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister

What if rejection was the very thing that made you a better creator?

In this episode of the Useful Creator Podcast, Guest host Lorenzo Hodges interviews me and we explore the lessons that shaped my creative journey, from the precision of print design to the wild west days of early web animation.

Here’s what you’ll discover in this conversation:

• How rejection early on built resilience and sharpened my eye for detail.

• Why trial and error is the secret weapon of every great creator.

• The surprising connection between useful content and innovation.

• And the mindset shifts that turn problems into opportunities.

If you’ve ever struggled with creative setbacks, or wondered why some content connects while others flop, this episode is packed with insights to help you level up as a creator.

This is part 1 of a two part series. Don't forget to come back for part two:

🔗 Connect with our guest host Lorenzo Hodges:

https://www.linkedin.com/in/lorenzohodges/

Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/

💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/

What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his business and personal brand.

We dive into:

✅ Why Kendal started creating content (and the fears he had to overcome)

✅ The unexpected benefits of putting yourself out there

✅ How content shifted his role from operator to thought leader

✅ Practical tips for business owners who want to start but feel stuck If you’ve ever wondered whether creating content is worth it, this episode will change how you think about visibility and growth.

🔗 Connect with Kendal:

https://www.instagram.com/mrladnekofficial/

▶️ Check out his podcast on

YouTube: https://www.youtube.com/@daigoodtalk9873

Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/

💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/

In this episode of the Useful Content Podcast, host Juma welcomes Sam Dunning, an expert in B2B strategy and SEO, to discuss the intricacies of SEO for B2B companies. Sam shares insights on addressing tough questions upfront through FAQs, implementing a bottom-up approach to SEO focused on commercial intent and sales readiness, and the importance of understanding your target audience. They explore the steps for developing an effective SEO strategy, judging keyword intent, and leveraging technical SEO without overcomplicating it. Sam emphasizes the role of building content that is useful, transparent, and answers real questions from sales calls to build trust and convert prospects into clients. They also discuss the benefits of using YouTube in SEO and determining when to outsource SEO efforts. Additionally, Sam highlights the importance of continuously updating your website based on client feedback to ensure it meets the needs of your prospective clients.

00:00 Introduction to Sales Call Challenges

00:48 Welcome to the Useful Content Podcast

00:54 Meet Sam Dunning: B2B Strategy and SEO Expert

02:12 Understanding B2B SEO Mistakes

03:18 The Importance of Bottom-Up SEO Approach

04:02 When Should Companies Invest in SEO?

06:19 Paid Ads vs. Organic Search

09:55 Zero Click Search: Impact on SEO

12:37 Connecting SEO to Sales

15:43 Steps to Effective SEO for Revenue Generation

25:56 Addressing Real Customer Questions

27:01 Building a Best-in-Class Page

27:23 Technical SEO Simplified

29:41 In-House vs. Outsourcing SEO

32:33 Leveraging YouTube for SEO

35:01 Effective Blog Strategies

37:38 Structuring Your Website for SEO

41:50 Continuous Website Improvement

44:52 The Ultimate SEO Rule

46:02 Conclusion and Contact Information

This is Itir Eraslan is the founder of IE Brand Consulting, a marketing boutique focused on brand strategy, marketing planning, and team design for mid-sized companies aiming for growth.

She helps B2C and B2B clients build impactful brand identities and execute strategic marketing initiatives that strengthen their market position.

And today on Useful Content Itir and I talk about the importance of brand strategy and marketing planning, emphasizing the need to tailor tactics based on business goals, budgets, and resources.

Itir Shares on:
→ The process of gathering market and customer insights
→ How to navigate common pitfalls in developing brand and marketing strategies.
→ Why you content should align with your Brand Strategy.

Connect with Itir:

Linkedin: https://www.linkedin.com/in/itireraslan

Instagram: https://www.instagram.com/itireraslan

Listen to the audio Version:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Submit your Questions!

https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

This is Gus Bhandal Marketing strategist, social media specialist, and LinkedIn trainer for service-sector businesses.He helps you to amplify your voice and increase your visibility, for long-term sustainable business growth. In this episode of the Useful Content Podcast, Juma speaks with Gus Bhandal on strategies to make Linkedin more Effective and Efficient.

Gus shares on:
→ Using LinkedIn Sales Navigator to find ideal clients.
→ How to maintain authenticity on the platform.
→ Using daily, weekly, and monthly tasks to optimize LinkedIn

PLUS!
Why you should NEVER join an Engagement POD.

00:00 The LinkedIn Engagement Pod Experience
00:52 Introduction to Useful Content
00:58 Meet Gus Bandel: LinkedIn Trainer
02:08 The Power of LinkedIn Search
04:12 Understanding LinkedIn Sales Navigator
06:24 The Importance of Active Connections
11:45 Personalizing Connection Requests
17:39 Effective and Efficient LinkedIn Strategies
22:45 The Importance of Consistency on LinkedIn
23:00 Engaging Authentically on LinkedIn
25:47 Balancing Personal and Private Content
28:17 The Reality of Viral LinkedIn Posts
32:22 Red Flags to Avoid on LinkedIn
37:04 The Pitfalls of Engagement Pods
42:11 Final Tips for LinkedIn Success

Connect with Gus:
https://www.linkedin.com/in/mguruuk

Listen to the podcast:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister

In this episode of the Useful Content Podcast, guest host Christine McLean Lewis interviews video marketing expert Juma Bannister about effective video marketing tactics. Juma defines video marketing and emphasizes the importance of engaging content that builds trust with the audience. He discusses five core tactics: teaching first and selling later, using storytelling, showing your process, borrowing authority through collaborations, and maximizing content creation styles. The episode also touches on the importance of finding a personalized approach to content creation and assessing video content performance through tools like Kleo. The conversation concludes by discussing what constitutes success in video marketing and the importance of defining clear goals.

00:00 Introduction to Content Creation Strategies
00:49 Welcome to the Useful Content Podcast
02:04 Defining Video Marketing
06:38 Educational Content: Teach First, Then Sell
16:23 The Power of Storytelling in Video Marketing
22:00 Showcasing Your Process 24:40 Borrowing Authority Through Collaboration
27:19 Leveraging Authority Through Video Content
29:09 Types of Video Content Creators 30:21 Spontaneous Content Creators
31:39 Batch Content Creators 32:23 Core Content Creators
33:33 Assessing Your Content Creation Style
34:49 Using Tools to Analyze Content Performance
40:32 Defining Success in Video Marketing
42:57 Final Thoughts and Takeaways
44:41 Post-Show Conversation

Guesting on my own podcast today...who woulda thunk!

Thanks to Christine McLean Lewis for being the host today
You can find her here:
https://www.linkedin.com/in/christine-mclean-lewis/

Listen to the podcast:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

In this episode of the Useful Content Podcast, Juma and returning guest Winston Henderson discuss the crucial importance of intentional market positioning for businesses. With a focus on understanding the intricacies and nuances required for effective positioning, Winston shares his expertise on how companies can differentiate themselves in a crowded market. The discussion covers practical components such as creating a value proposition canvas, conducting a business assessment, and interviewing clients to identify their needs and challenges. Winston also emphasizes the impact of AI-generated content and the necessity for businesses to position themselves uniquely rather than broadly. Tune in for a detailed exploration of positioning strategies and real-world examples to help your business stand out and thrive.

00:00 Introduction to Positioning
00:57 Welcoming Winston Henderson
01:33 The Importance of Positioning
04:04 Challenges in Positioning
12:08 Insights from April Dunford's Book
12:59 Learning from Fletch PMM
15:20 Developing a Positioning Statement
21:35 The Need for Consistent Positioning
23:21 Levels of Positioning
24:26 Practical Exercise on Positioning
25:09 Understanding Client Problems
26:13 Defining the Better Way
27:21 The Authority Branding System
28:26 Business Assessment and SWOT Analysis
31:35 Client Research and Interviews
33:09 Creating the Flowchart
33:52 Positioning and Problem Resonance
38:14 Challenges in Positioning
39:18 Implementing the New Positioning
44:49 Overcoming Resistance to Change

Connect with Winston:

https://www.linkedin.com/in/the-content-marketing-guy/

Listen to the podcast:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister