Thinking about expanding into Germany? Before you make your move, you need to understand the culture, mindset, and business expectations that shape success in this market.

Elena is joined by Dennis Güth, Chief Growth Officer at wob, one of the leading B2B agencies in the DACH region.

They delve into the cultural nuances, decision-making processes, and the importance of trust and localization. Dennis shares valuable insights on how businesses can successfully penetrate the German market by focusing on substance first and building long-term relationships. Tune in to learn about the strategies that can make or break a deal in Germany and how to navigate this unique business landscape.

What you’ll learn in this episode:

• Key cultural aspects of doing business in Germany.

• Why trust, precision, and reliability matter more than flashy pitches.

• How to avoid common deal breakers when approaching German enterprises.

• The importance of localization, from websites to pitch decks.

• Practical steps for building credibility and securing long-term partnerships.
  

If your company is considering expansion into Germany, this conversation is packed with practical insights you don’t want to miss.

Social selling is a term that is being thrown around a lot these days, but for most companies, it means sending automated connection requests over LinkedIn followed by “me, me” messages. 

My guest Claudiu Jojatu, CEO and co-founder of Milk & Cookies Studio has a different take on what social selling done right looks like.

For Claudiu, social selling with zero BS means doing high-quality networking and getting involved in building long-term relationships.

Is social selling effective? Well, Claudiu and his team managed to generate over 1 million EUR in pipeline for one of their tech clients in a little over 9 months. 

If you’d like to learn more about how Milk & Cookies Studio approaches social selling, hit play.

If you’d like to connect with Claudiu, find him on LinkedIn and on milkandcookies.studio

Bonus:  Download for free this 30+ pages #NoBS social selling guide.

Companies often look at outbound sales as a quick fix for bringing in revenue. But sales is not about charm, and revenue is not about luck.

If your company doesn't have a revenue strategy in place that starts with understanding your customer needs, your competitors, defining the right pricing strategy and channels, you're most likely to end up complaining that outbound sales are "dead".

I sat down with Liana and Gabriela of SavoireFair and explored what running outbound sales the right way looks like today in B2B.

Tune in to learn:

• What B2B outbound done right looks like today

• How to build a solid outbound strategy

• Mistakes to avoid, what you can automate in your outreach process, realistic expectations, and much more

Gabriela Turcu and Liana Stoica are the founders of SavoireFaire, a Boutique consultancy helping B2B startups and scale-ups build global sales engines.

You can find more about their process and philosophy on their website www.savoirefair.com or connect with Liana and Gabriela on LinkedIn.