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VelociTEA

VelociTEA

Auteur(s): Freeman and Forrest
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VelociTEA is a show about modern go-to-market strategy in B2B tech, spicy takes included. Hosts Emily Freeman and Forrest Brazeal draw on their experience leading developer-focused influencer marketing programs to explore how technical products gain traction, how companies communicate with buyers, and what it takes to build trust in a noisy market. Featuring discussions with marketers, founders, and product leaders who are shaping the future of B2B growth.

Copyright 2025 All rights reserved.
Épisodes
  • Episode 5 | Vibe Marketing, AI Slop, and Why Being Weird Still Wins

    Episode 5 | Vibe Marketing, AI Slop, and Why Being Weird Still Wins
    Dec 15 2025

    In this episode of Velocitea, Emily and Forrest take on “vibe marketing”: the growing trend of letting AI drive your content and hoping for the best. They break down why AI-generated marketing usually lands in the same bland mid-off, why AI influencers aren’t the future, and how synthetic data is quietly polluting the internet.

    They also talk about what junior marketers actually need to learn, why writing is still a human craft, and why your weirdness is still your best marketing asset.
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    21 min
  • Episode 4 | We’re Not Trying to Kill DevRel

    Episode 4 | We’re Not Trying to Kill DevRel
    Dec 8 2025

    In this episode of Velocitea, Emily and Forrest tackle a spicy question: Are we trying to kill Developer Relations? (TLDR: no.) The two unpack how DevRel has evolved from the conference-circuit celebrity era into something deeper, more technical, and far more human.

    They dive into burnout, invisible labor, and what great DevRel actually looks like: bridging product, marketing, and community in ways that can’t be neatly boxed in a company org chart. Along the way:

    • why the “next Kelsey Hightower” might get missed in the hiring process
    • the difference between DevRel and DevEx (and why the term “relations” makes people squirm)
    • and who makes it onto their personal DevRel Mount Rushmore.

    A mix of inside-baseball humor, empathy, and hard truths for anyone trying to build or support a developer community.
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    22 min
  • Episode 3 | We’re Not Trying to Kill DevRel

    Episode 3 | We’re Not Trying to Kill DevRel
    Dec 1 2025

    In this episode of Velocitea, Emily and Forrest tackle a spicy question: Are we trying to kill Developer Relations? (Short answer: no.) The two unpack how DevRel has evolved from 2019’s conference-circuit celebrity era into something deeper, more technical, and far more human.

    They dive into burnout, invisible labor, and what great DevRel actually looks like: bridging product, marketing, and community in ways that can’t be neatly boxed in a company org chart. Along the way: • why the “next Kelsey Hightower” probably wouldn’t get hired today • the difference between DevRel and DevEx (and why the term “relations” makes people squirm) • and who makes it onto their personal DevRel Mount Rushmore.

    A mix of inside-baseball humor, empathy, and hard truths for anyone trying to build or support a developer community.
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    26 min
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