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Video Marketing Madness

Video Marketing Madness

Auteur(s): Video Marketing Madness
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 Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Thursday.Copyright 2020 Marketing Marketing et ventes Réussite personnelle Économie
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  • How to Grow Your Business With Facebook Ads

    How to Grow Your Business With Facebook Ads
    Jun 12 2025
    Chat to Clients is a great way to get more leads, and it works great for service businesses, but it also works for marketing companies as well. For a $27.00 initial investment, John Bellamy will teach you how to create the ads, sales strategies, and how to buy the ads on Facebook. As your business grows, John can provide you with a robust CRM system and coaching for an extra investment. Check it out at https://go.chattoclients.io/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
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    45 min
  • Demo of All The CapCut Features

    Demo of All The CapCut Features
    Apr 10 2025
    Here's a link to the YouTube video: https://youtube.com/live/FFKTHwgdwi4
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    1 h et 6 min
  • Why You Need YouTube Videos on Your Website

    Why You Need YouTube Videos on Your Website
    Feb 3 2025
    Today on Video Marketing Madness, Why You Need YouTube Videos on Your Website. Ray and Steve recap a Search Engine Land article. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo Here’s an outline of that article: Outline: The Future of SEO Content is Video – Here’s Why 1. Introduction Overview: Video content with search-optimized transcripts leads to better conversions and engagement. Common problem: SEO content drives traffic but not conversions. Solution: A video-first strategy that aligns with a real conversion funnel and nurtures leads. 2. Why ‘Top of Funnel’ Thinking Fails Without a Conversion Strategy The issue with SEO-driven content marketing: Traffic doesn’t equal conversions. The misconception of “top of funnel” content when there is no actual funnel. Solutions: Align content with a real funnel. Use email or social media for lead nurturing. Adopt “organic social media retargeting” to reconnect with visitors without relying on paid ads. 3. Why a Video-First SEO-Driven Content Marketing Strategy is Better Benefits of Video vs. Blogs: Less time required from subject matter experts (SMEs). Better engagement and trust-building. Reduced skimming – videos deliver the full message. Preference for video over text by many audiences. Easier repurposing across multiple platforms. 4. Video Requires Less Time for SMEs Example: SMEs (e.g., doctors) can record multiple videos in a one-hour session. Video reviews are less taxing than blog reviews. Improved workflows and faster content production. 5. Potential to Earn Subscribers and Build Social Media Presence Differences in engagement: Blog visitors leave with little chance of reconnecting. Videos on platforms like YouTube increase the likelihood of subscribers and repeat engagement. Opportunity to appear on “For You” pages and build a funnel through social media. 6. Visitors Receive More of Your Message Through Video Observation: Blog readers skim; video viewers engage more deeply. Evidence: Increased time on page and engagement. Comparison of behavior between YouTube traffic and organic search visitors. Real-world customer feedback: Examples of customer trust and conversions after watching videos. 7. Videos Can Be More Easily Repurposed Than Blogs Content repurposing: Long-form videos can be broken into short-form content for platforms like LinkedIn or Instagram. Challenges: Repurposing requires proper tailoring to each platform. Mistakes can hurt social media efforts and audience engagement. 8. Conclusion Video-first content marketing solves the traffic-to-conversion gap. It improves efficiency, builds trust, engages audiences, and strengthens social media presence. With the right strategy, video content can outperform traditional blogs and provide lasting results.
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    44 min

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