In this episode, Sun Yi, founder of Night Owl Nation, shares his insights on personal branding, storytelling, and content creation. From copying others to finding your own style to the importance of persistence and patience, Sun discusses the realities of growing your presence online and attracting your ideal audience. He also dives into the future of personal branding and its impact on purchasing decisions.

Timestamps:
00:00 From Web Design to Storytelling Wizard

01:53 Building Night Owl Nation: The Power of Personal Branding

03:30 Storytelling: The Secret Weapon for Business and You

06:50 Building Trust & Influence: The Personal Branding Advantage

09:05 The Future of You: Why Everyone's a Public Figure

16:01 Finding Your Voice & Navigating the Content Creation World

29:28 Marketing vs. Art: Storytelling's Two Faces

32:07 The Copywriting Code: Engaging Your Audience

37:29 Consistency Challenge: Beating the Social Media Blues

39:52 Curating Content: You vs. Your Audience

49:39 Finding Your Why: Content Creation Beyond the Likes

53:31 Redefining Success: From Chasing to Owning It

55:24 Focus on What Matters: Closing Thoughts

In this episode, we dive into the inspiring journey of Shubham Dhawan, the founder of Coloristi, a design studio in India. From viral tweets to scaling agencies, Shubham shares his experiences with entrepreneurship, the importance of delegation, and the power of community support.

In this episode, Monica Lim chats with Calvin, a former investment banker who transformed his life through surfing, writing, and a quest for deeper fulfillment. Discover how Calvin redefined success and found harmony in a more simple but fulfilling routine.