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We Need to Talk with MJO

Auteur(s): Michael John Oliver
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  • Résumé

  • When it comes to recruitment marketing, we have issues, and we need to talk. Each week, Marketing Director and self-styled good dog Michael John Oliver talks with marketers and comms geeks about the latest news and views from the world of marketing. Because believe me, folks. We have issues, and we need to talk.
    Michael John Oliver
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Épisodes
  • Specsavers Brilliant Bollard Banter, Content, and CRMs

    Specsavers Brilliant Bollard Banter, Content, and CRMs
    Apr 5 2024

    🤓 Why do Specsavers' stunts work, while others give the ick?
    ✍️ Do marketers rely too much on content marketing?
    🗄️ And what's the worse thing you can do to your CRM?
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    26 min
  • The Rise of Pay-to-Play Marketing Communities

    The Rise of Pay-to-Play Marketing Communities
    Mar 1 2024

    How much would you pay be a member of a marketing community?

    Marketing is awash with communities: Slack channels, WhatsApp groups, and Meet-ups are part and parcel of doing the job.

    But with some groups now charging for membership, can marketers afford not to pay to play?

    On this episode of We Need to Talk, MJO speaks with Head of Marketing & Community at Up World Timothy Radhanauth-Ranger where we'll discuss communities, memberships, and the ROI.

    Because on this show, we have issues, and we need to talk.

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    42 min
  • New Year, Same Dad Rock, with Rob Garner from Abstraction Labs

    New Year, Same Dad Rock, with Rob Garner from Abstraction Labs
    Jan 17 2024

    It's 2024, which is mildly offensive and frankly untrue since the 1990s were only 10 years ago (facts).
    Well, unfortunately, we have issues, so let's talk. Marketing-related bollocks and other nonsense on LinkedIn dot com. 


    This week, MJO is joined by Rob Garner from Abstraction Labs to discuss returning to the office, recruitment marketing, and why having a website that looks like Windows 3.11 could be a winner.

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    31 min
Réussite personnelle Marketing et ventes Économie
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