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We Quit Perfectionism... And Started a Coffee Company

We Quit Perfectionism... And Started a Coffee Company

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After a year-long hiatus, Taylor and Cobain are back to unpack the single most important lesson they learned: Take the messy action.

In this episode, they get real about why they stepped away, the creative's biggest enemy—perfectionism—and the lesson they learned about building in community instead of in silence. If you've ever felt stuck in the planning phase or waited until things were "perfect," this is the conversation you need to hear.

Plus, they share two massive announcements born from this new mindset: the launch of their new business, Brain Juice Coffee, and their new horror-comedy short film.


Chapters:

00:00 - Intro: The Power of Messy Action

00:52 - Why We Took a Year Off

02:08 - The Theme of the Year: "Take the Messy Action"

03:10 - The Big Lesson We Learned from Our Break

04:14 - "We Abandoned the Community to Build"

05:43 - The Trap of "High Production" Perfectionism

06:50 - The "Real Gs Move in Silence" Misconception

08:41 - Big Announcement: We Started a Coffee Company

09:50 - Why Coffee? Connecting Ritual with Creativity

10:14 - The Purpose: Coffee for Creatives (Without the Jitters)

13:17 - The Messy Launch: Losing Our Supplier

14:45 - Behind the Beans: Brain Juice Coffee Details

16:15 - The "Self-Made" Concept is a Myth

17:00 - The Next Messy Action: Writing a Short Film

17:48 - The Power of Community Encouragement

19:54 - Pre-Production and Redefining as a Filmmaker

21:28 - The Guillermo del Toro Philosophy: You Are What You Do

22:28 - The Entrepreneurial Journey (It's a "Nightmare")

23:25 - Once You Do It, You Get to Call Yourself "The Thing"

25:06 - The Future of the Podcast/ Outro




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