Everyone online is suddenly selling PDFs and calling it “digital dropshipping.”

Supposedly, people are making $4,000 a day selling AI written guides, Notion templates, and checklists. So we decided to pull it apart and see what’s actually real.

Ben and Jon break down how this trend started, who’s really making money, and why “digital dropshipping” is just the same old info business wearing new clothes. They build and price out their own PDF products live, debate if the margins are worth the hype, and pick which idea they’d actually launch to test it.

No fluff, no gurus, no screenshots of Stripe accounts — just two operators figuring out if this new wave of online business is legit or nonsense.

Business is simple. People are lazy.

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 - Introduction: PDF dropshipping ads everywhere — is it viable or bullshit?

05:45 - Jon's first idea: Business startup PDF

10:25 - Ben's first idea: Bitcoin for Beginners PDF

13:10 - Jon's second idea: Dad PDF

17:54 - Ben's second idea: SEO Blueprint PDF

20:33 - Jon's third idea: Better husband PDF

24:18 - Ben's third idea + bonus ideas: SWEAT Framework PDF, Monetary Policy, PDF Business Model, Step Parenting PDF

38:50 - Decision time: Who will pick what? The challenge begins! Find out in a future episode how Jon and Ben did with their picks.