In this episode of We’re All Set, Rich and Free sit down with Price Tag Reef (@pricetag.atl) — Bronx native, designer, entrepreneur, and owner of one of Atlanta’s most influential luxury clothing boutiques in Buckhead.

Reef breaks down his journey from growing up in The Bronx to launching his first clothing line Beautiful Nightmares and eventually building the Price Tag boutique brand in Buckhead Atlanta. He explains how he went from selling shirts in his neighborhood to becoming one of the most trusted clothing curators in the Atlanta fashion scene.

We talk entrepreneurship, small business, retail fashion, customer service, building relationships, running a boutique, hiring, firing, mentorship, and how to level up by surrounding yourself with people who want to grind.

Reef also shares why reputation matters, how he treats customers, and why most people don’t really want to work—they just want the rewards. He opens up about his approach to hiring staff, building a team he trusts, and working with high-end clients who expect authenticity and consistency.

We also dig into culture, hip-hop, and business mindset with conversations about 50 Cent, the Diddy documentary, and how storytelling and accountability affect the culture. Along with that, you’ll catch our Drip Report, Elite Scumbaggery, and the closing We’re All Set segment loaded with unfiltered opinions and real talk about life, money, and leveling up.

Whether you’re into streetwear, fashion, entrepreneurship, Atlanta culture, or hip-hop, this episode is packed with gems, inspiration, and real experience.

LIKE, COMMENT, SUBSCRIBE, and hit the notification bell so you don’t miss the next episode.

0:00 – Intro

02:19 – Special Guest Price Tag Reef (Bronx to Atlanta)

05:15 – Beautiful Nightmares clothing brand beginnings

10:25 – Evolution of Price Tag Boutique

14:30 – What’s the Hottest Brand Right Now?

22:10 – Relationship Building & Customer Service

48:50 – Drip Report

56:16 – Elite Scumbaggery

1:14:26 – Owning a Business: Hiring, Firing & Team Building

1:25:00 – Money Mindset & Business Approach

1:29:18 – 50 Cent, Diddy Documentary & Hip-Hop Culture

1:56:50 – We’re All Set (Final Thoughts)

https://www.youtube.com/channel/UCZdlA9w1H0UAR8fW5nINI9Q?sub_confirmation=1

Donate To Help Us Make More Content and Buy Merch @ www.AllSetPod.store

Follow Us On Social Media @WereAllSetPod

Podcast Audio links

Apple -https://podcasts.apple.com/us/podcast/were-all-set/id1476457304

Spotify - https://open.spotify.com/show/6frdwXOehWMk5OPj2YnAMa?si=nGrL2OFCQ3u_yf-hJs9lhQ

Google Pods -https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLnNvdW5kY2xvdWQuY29tL3VzZXJzL3NvdW5kY2xvdWQ6dXNlcnM6NTQ4NTIzNTAxL3NvdW5kcy5yc3M

Amazon - https://www.amazon.com/Were-All-Set/dp/B08JJR8DSF

Pandora - https://www.pandora.com/podcast/were-all-set/PC:1000430306

ListenNotes.com - https://www.listennotes.com/podcasts/were-all-set-all-set-media-K73x2ck58fg/

Overcast - https://overcast.fm/itunes1476457304/were-all-set

Pocket Casts - https://pca.st/cwq90uyd

Radio Public - https://radiopublic.com/were-all-set-8jOkel

https://www.youtube.com/channel/UCZdlA9w1H0UAR8fW5nINI9Q?sub_confirmation=1

Episode 202 is back with premium holiday chaos. Rich and Uncle Freeekicks things off with Thanksgiving and Friendsgiving vibes — and a debate about whether men should cook during Thanksgiving (Rich says no shot, Free says stop the nonsense). Then the culture recap goes into overdrive: Max B finally home, Sebastian Telfair’s doc and the accountability conversation, and the brand-new Roc Nation distribution play that has indie rappers excited while Russ calls it a scam.

Then it gets extra spicy — Young Thug pulling up to the Rabbi, Rory’s old tweets resurfacing and shaking up the timeline, and a full breakdown of the Grammy nominations before tapping into the hoop talk (Wemby, Luka, and the early NBA energy).

The Drip Report is back and calling out sneaker resellers, Elite Scumbaggery crowns a new champion, and we close with the official We’re All Set sign-off.

If you’re new here — welcome to the culture.

If you’ve been locked in — run the likes and drop a comment. 🎤

00:00 – Intro

01:25 – Thanksgiving & Friendsgiving talk + should men cook?

09:30 – Max B home — new music, marriage & life after prison

19:40 – Sebastian Telfair doc & accountability conversation

28:55 – Roc Nation distribution — 85/15 split debate

34:00 – Young Thug pulls up to the Rabbi — cultural power conversation

37:00 – Drip Report — Nike run, sneaker nostalgia & reseller smoke

51:00 – Rory’s resurfaced tweets + timeline reaction

57:00 – Grammy nominations — snubs, surprises & predictions

1:03:00 – NBA tap-in — Wemby, Luka & early season energy

1:09:00 – We’re All Set — closing segment

1:12:57 – End

We’re back outside! Episode 201 of the We’re All Set Podcast and the energy is HIGH. Rich and Uncle Free dive straight into Election Day chaos in Atlanta, why local voting matters more than the presidential hype, and why Georgia Power might be running the biggest finesse in the south.

From Cam’ron suing J. Cole, to the wildest HBCU homecoming recap you’ll hear all year, to No Limit vs Cash Money nostalgia, to the never-ending GOAT argument around Jay-Z, Em, Wayne, 50, Kanye, Nas, and the legends — this episode is PACKED. The fellas also discuss the NBA return and wild gambling allegations of Chauncey Billups and Terry Rozier as well as a calm NFL mid season check in.

If you ever argued music with your boys, dealt with alumni homecoming wristband scam culture, or watched Verzuz with your whole chest, this one’s for you.

Tap in. Share it. Run the likes up.

We’re All Set. 🔥

📌 Chapters

2:38 – Why Local Voting Matters More Than the Presidential Hype 🗳️

10:17 – Cam’ron vs J. Cole: The Podcast Promise & Lawsuit Drama Explained ⚖️

15:15 – Spelhouse & Clark Homecoming Recap: Black Love, Chaos & Too Many Wristbands 🎓🔥

23:57 – No Limit vs Cash Money Verzuz: The South’s Greatest Throwback Battle 🎤🏆

??:?? – Can Anyone Really Stand Against Jay-Z in a Verzuz? (Wayne? 50? Nas? Kanye?) 👑

48:57 – Floyd Mayweather Sparks Controversy Standing With Israel 🌍

51:00 – Drip Report: Style Wins, Fits & Fall-Offs 👟🧥

57:37 – Elite Scumbaggery: This Week’s Wildest Violations 😈

58:00 – Chauncey, Terry Rozier & the New Era of Sports Gambling 💸🏀

1:04:30 – NBA Is Back: Ja Suspension, Early Standouts & Season Predictions 🏀🔥

1:12:00 – NFL Trade Deadline: Jets Are All Set & Selling Out for Draft Picks 🏈📉

1:22:10 – We’re All Set: Final Thoughts & Pack-Ups 🎤

https://www.youtube.com/channel/UCZdlA9w1H0UAR8fW5nINI9Q?sub_confirmation=1

Donate To Help Us Make More Content and Buy Merch @ www.AllSetPod.store

Follow Us On Social Media @WereAllSetPod

Podcast Audio links

Apple -https://podcasts.apple.com/us/podcast/were-all-set/id1476457304

Spotify - https://open.spotify.com/show/6frdwXOehWMk5OPj2YnAMa?si=nGrL2OFCQ3u_yf-hJs9lhQ

Google Pods -https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLnNvdW5kY2xvdWQuY29tL3VzZXJzL3NvdW5kY2xvdWQ6dXNlcnM6NTQ4NTIzNTAxL3NvdW5kcy5yc3M

Amazon - https://www.amazon.com/Were-All-Set/dp/B08JJR8DSF

Pandora - https://www.pandora.com/podcast/were-all-set/PC:1000430306

ListenNotes.com - https://www.listennotes.com/podcasts/were-all-set-all-set-media-K73x2ck58fg/

Overcast - https://overcast.fm/itunes1476457304/were-all-set

Pocket Casts - https://pca.st/cwq90uyd

Radio Public - https://radiopublic.com/were-all-set-8jOkel

https://www.youtube.com/channel/UCZdlA9w1H0UAR8fW5nINI9Q?sub_confirmation=1