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Wharton Marketing Matters

Wharton Marketing Matters

Auteur(s): The Wharton School
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À propos de cet audio

 Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Hosted on Acast. See acast.com/privacy for more information.

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Épisodes
  • Groov Founder Dan Cataldi on Reinventing Custom Orthotics

    Groov Founder Dan Cataldi on Reinventing Custom Orthotics
    Mar 12 2026
    Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage.

    Hosted on Acast. See acast.com/privacy for more information.
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    29 min
  • Manscaped CMO, Marcelo Kertész

    Manscaped CMO, Marcelo Kertész
    Feb 26 2026
    Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market.

    Hosted on Acast. See acast.com/privacy for more information.
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    34 min
  • Zillow's VP of Brand and Product Marketing, Beverly Jackson

    Zillow's VP of Brand and Product Marketing, Beverly Jackson
    Feb 19 2026
    Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.

    Hosted on Acast. See acast.com/privacy for more information.
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    35 min
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