In this episode of Paradelta Strategy, we explore one of the most important questions business owners eventually face.

After building a successful business, establishing steady sales, refining your systems and creating a strong team, what should you do next?

It is a common moment of uncertainty. Many people reach a point where everything works well, but the future beyond that point is unclear.

Host Ron Fiedler, from the Podcast City Business and Lifestyle Network, is joined by resident expert and co-host Dr Tony Aitchison from Paradelta Strategy to break down exactly how to plan your next phase of growth using the Horizon Model.

Together they discuss how businesses can move beyond day-to-day operations and begin looking ahead with purpose, clarity and confidence.

Dr Tony explains why long-term planning is essential, not optional. Too many business owners fall into the trap of thinking only in the short term.

While everything may feel comfortable now, industries evolve, competitors emerge and technology continues to shift.

Without a clear plan, even the strongest businesses can lose momentum. As Dr Tony points out, the danger signs often appear only after it is too late.

Throughout the conversation, Ron and Dr Tony highlight well-known examples of companies that failed to innovate or adapt, such as Blockbuster and Kodak.

They also discuss the Horizon Model in simple, practical terms.

Horizon One focuses on what can be improved immediately to strengthen the core business.

Horizon Two explores emerging opportunities that can spark the next wave of growth.

Horizon Three looks further ahead and considers the future possibilities that could reshape the business entirely.

Dr Tony offers real-world examples of how this framework applies in practice. From new revenue streams and acquisitions to innovation and overseas expansion, the Horizon Model helps owners recognise what is possible and understand how to prepare for it financially, operationally and strategically.

He also emphasises that businesses should not wait until things go wrong before planning. The best time to think about your future direction is when everything is going well.

Listeners will learn how to assess their growth potential, evaluate new opportunities, protect their business from decline and create a long-term vision that is both achievable and financially sustainable.

Dr Tony also explains how he works with companies directly, offering an external perspective and clear analysis to help business owners understand their challenges, opportunities and blind spots.

The key takeaway from this episode is simple. A successful business today does not guarantee success tomorrow.

Planning early, understanding your horizons and preparing for what comes next can be the difference between long-term growth and gradual decline. By applying the Horizon Model, businesses can stay competitive, adaptable and ready for whatever the future brings.

For more guidance or to speak with Dr Tony about your own business horizons, visit www.paradeltastrategy.com.au, email hello@paradeltastrategy.com.au or call 0408 697 626.