In this episode of Chat With Sean, I’m joined by Araminta Robertson — founder & MD of Mint Studios.

Araminta breaks down her agency’s GPT article framework, the data behind their case studies, and why this approach is becoming a game-changer for B2B brands, fintechs and early-stage companies trying to get discovered through ChatGPT, Gemini and Perplexity.

We explore how GPT-focused content differs from traditional SEO, how to pick prompts that actually influence conversions, and why some brands are seeing visibility lift within days - not months.

Read the article: https://www.mintcopywritingstudios.com/blog/gpt-articles

Connect with Araminta - https://www.linkedin.com/in/aramintarobertson/

We cover:

- What GPT articles are and why they outperform other tests

- How Araminta’s team drove visibility jumps from 5% to 34% — and even from 0% to 10% in a week

- The ideal structure of a high-performing GPT article (URL slug, first-sentence answer, meta optimisation and more)

- How LLM visibility links to bottom-of-funnel conversions

- Whether GPT articles work for all industries — and why early-stage brands benefit the most

- How ChatGPT, Gemini and Perplexity behave differently when choosing sources

- Why SEO + LLM optimisation must now work together rather than in isolation