Steve Lequerica is not your average SaaS exec. As CEO of LiveRecover, he’s helped over 4,000 brands unlock revenue they didn’t even know they were leaving on the table. In this high-energy, insight-packed episode of the Logan Fields Podcast, we dig deep into how human-first text messaging is changing the game for ecommerce, why loyalty in business is still a competitive advantage, and how lean, scrappy startups can punch way above their weight.

Forget the AI hype for a moment—LiveRecover is bringing the human element back into ecommerce sales, quite literally. Their secret? Real people texting real customers who abandon checkout, filling a critical gap where traditional automations fall short. Steve breaks down the legal frameworks that make it all possible, and shares how brands can turn missed opportunities into profitable, trackable wins—without touching their existing automations.

If you're an ecommerce operator, founder, or digital marketer, this episode is your playbook. Steve doesn’t just talk theory—he gets tactical about customer engagement, brand retention, and how to build a business that scales without losing its soul. And if you’re thinking human-led sales is too slow or too expensive, think again. He shows how LiveRecover can be installed in 10 minutes and pay for itself—often in the first few days.

We also get personal. Steve opens up about the loyalty that’s driven his career decisions, what it means to stay in the trenches when a company hits turbulence, and how golf became his therapy after years of startup grind. You’ll hear a raw, unfiltered take on what it really means to be a modern founder, why speed and serendipity win over perfection, and how to tell when it’s time to pivot vs. double down.

Some of the most valuable insights include:

• The key differences between peer-to-peer SMS and traditional marketing messages

• Why LiveRecover’s fully human-led model legally unlocks a larger customer base

• How to improve conversion rates without increasing ad spend

• The overlooked value of post-sale support in increasing lifetime value

• What makes the best ecommerce products perform in 2025's crowded market

We also get into the lifestyle side of business—how to manage stress, how to spot aligned partners, and why vibes actually matter in both restaurants and startups. Steve’s outlook on real estate investing, bootstrapping vs. raising capital, and how to move fast without breaking your foundation offers refreshing clarity for anyone building something from scratch.

Whether you’re scaling a SaaS company, running a Shopify store, or building your first funnel, this episode is a must-listen. It blends real-world case studies with hard-earned wisdom, wrapped in the kind of banter and insight you only get when two founders sit down with zero filters and a lot of skin in the game.

Connect with us:

Want to learn more about Steve Lequerica or try out LiveRecover? You can reach him at steve@liverecover.com or connect with him on Twitter at @SteveLEC30.

For behind-the-scenes content, upcoming guests, and extended clips, follow The Logan Fields Podcast wherever you stream your shows. To reach the show, collaborate, or book a guest appearance, head over to loganfieldspodcast.comor message us directly on our platforms.

Thank you for tuning in—subscribe, share, and stay curious.