The University of Colorado Boulder athletic department recently reported a projected financial deficit despite increased spending on player compensation and coaching salaries.

This segment is not about NIL controversy or college sports headlines.

It is about infrastructure.

Using Colorado as a real-time case study, this episode breaks down what happens when growth outpaces structure and why ambition without capacity leads to strain in any system.

Whether you are an athlete, entertainer, creative, or entrepreneur, the lessons are the same.

• Why revenue growth must be planned before expense growth
• How business planning is really about capacity, not ambition
• What happens when collaboration lacks shared risk
• Why your brand should be treated as an asset portfolio
• How to evaluate ROI beyond money and momentum

Infrastructure is what allows you to hold what you earn.
Without it, more money, more control, and more opportunity become liabilities instead of leverage.

Greed is not wanting more.
Greed is demanding expansion without building the capacity to sustain it.

Success does not break people.
Unprepared systems do.

And ownership is not about how much you make.
It is about how well your structure survives success.

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Themes song by Artist @VondaWilliamson