If I were starting from scratch today — not in 2018, not before AI, and not before the coaching space felt crowded — I would do less, but I would do it far more intentionally.

In this episode, I break down exactly what I would (and wouldn’t) do if I were building a coaching business as a therapist heading into 2026. This is based on nearly six years in the online space, over $4M in revenue, real mistakes, real burnout, and the clarity that only hindsight brings.

I walk you through the order of operations that actually works, so you can stop overbuilding, overthinking, and over preparing — and start creating momentum with clarity and confidence.

If you know you’re capable but feel stuck, this episode will ground you fast.

In this episode, we cover:

• What I would not do if I were starting over in 2026
• Why massive offer suites and low-ticket products slow early growth
• The credential trap therapists fall into (and how it keeps you playing small)
• How to choose a profitable, in-demand niche that builds trust
• Why one clear, high-ticket offer beats ten scattered ones
• How to sell before everything is “perfect” — and why it works
• The simplest lead-generation strategy I’d use today
• How to use social media intentionally (not performatively)
• Why conversations create conversions
• The mindset shift that changes everything: readiness as a decision
• Why you’re not behind — you’re early in the process

Resources from this episode:

• Carly AI
• The Coach Intensive

• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

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