I sat down with Crystal Watterson from Great American Roofing in Georgia, and this conversation went far beyond roofing.

Crystal shared her incredible story of transforming 170 failing hotel properties into profitable ones, and the lessons roofers can learn from it — especially about finding your sweet spot, serving the right customers, and resisting the trap of chasing “more volume” at the expense of quality.

We dove deep into why a CFO (or someone acting like one) is critical in roofing not just to track the money coming in and out, but to set KPIs, project trends, and spot problems long before they sink your business.

From there, our conversation took a turn into parenting in the 21st century, the influence of social media, the pursuit of attention, and how both young men and women are being shaped by the culture around them. Crystal opened up about her belief that psychology, as taught today, often programs people instead of empowering them, and why critical thinking is being stripped away from society.

She also shared her breast cancer journey why she refused chemotherapy despite pressure from doctors and the state, the alternative treatment she chose, and how she recovered.

We talked about limiting beliefs, taking control of your life, and the mindset needed to thrive in a world where so much is happening behind the scenes.

If you’re ready for a conversation that mixes business, life, health, and truth… this is one you won’t forget.

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