Traditional real estate coaching doesn't fail because agents are lazy or unmotivated. It fails because it ignores how most agents' brains actually work.

In this episode of Consumed, Lance Pendleton explains why coaching, business planning, and goal-setting systems routinely collapse for real estate agents—and how a deeper understanding of neurodivergence, ADHD, and executive function changes everything. Drawing from his background in behavioral psychology and personal experience working with thousands of agents, Lance shares the moment he realized the industry was solving the wrong problem.

You'll learn why an estimated majority of agents are neurodivergent, how dopamine drives motivation, and why tactics like business plans and self-help systems often create shame cycles instead of progress. Lance also breaks down the five executive functions most agents struggle with—and why those struggles have nothing to do with intelligence or capability.

If you've ever felt overwhelmed, inconsistent, or frustrated with yourself despite being great with clients, this episode will help you understand why—and what actually works instead.

AI Agent Prompts

https://agent-prompt-guild.lovable.app

Connect with Cari:

Cari.Higgins@Compass.com

Instagram: @boulderhomes

Connect with Jennifer:
jennifer.vick@compass.com

Instagram: @jennifervickco

Facebook- https://www.facebook.com/jennifervickco/

Connect with Lynn:
lynn.burnett@compass.com

Instagram: instagram.com/magnificenthomescharleston/

Facebook: facebook.com/lynn.c.burnett

Connect with Paul:
Paul.basto@compass.com

Instagram: @paulbastorealtordc

Facebook: https://www.facebook.com/basto.paul/

LinkedIn: https://www.linkedin.com/in/paul-basto-realtor?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

This podcast is produced by Two Brothers Creative.