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What Would They Do? The Customer Experience Podcast For Small Business

What Would They Do? The Customer Experience Podcast For Small Business

Auteur(s): Nadine Nethery | Customer Experience Strategist & Copywriter
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À propos de cet audio

 Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!
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  • 39. 3 easy ways to set your business up for a successful 2026 right now

    39. 3 easy ways to set your business up for a successful 2026 right now
    Nov 17 2025

    In today’s episode, we’re breaking with tradition.


    This week, I’m pulling back the curtain on a delightfully strategic event I’m hosting inside Retention Lab this December: The CX Escape Room Challenge.


    Are you crawling toward the end of 2025 on fumes, desperately trying to finish Black Friday strong before vanishing until January? Here’s your permission to pause for a moment.


    Because now is exactly when ‘Future You’ will wish you’d laid just a few customer retention foundations. The kind that quietly keep your business growing while you rest, reset, and gear up for a successful 2026.


    If you’re craving a creative, strategic way to re-energize your customer experience, and start 2026 already ahead of the game, this episode is for you.


    What we cover:

    • Why December is the sleeper month for smart business moves
    • What a “retention brick” is and how to choose the right one
    • 3 quick-win strategies to get your audience to grow your list for you, convert more browsers on your sales page, and surprise and delight your current customers to round out the year
    • What to expect inside the 3-day CX Escape Room Challenge
    • Why 60 days inside Retention Lab could be your most profitable New Year plan yet


    Join the LIVE 3-day CX Escape Room Challenge from 2-4 December 2025 here.


    View the episode transcript here.

    Where to from here?


    🔑 Join the CX Escape Room: Get 3 days of strategic action AND 60 days of ongoing momentum & support for only AUD$45 (≈USD$30) 🤯


    Find out how you can get my strategic customer experience brain on your brand here.


    Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!


    Check out my favourite CX tools and resources here.


    😍 Love the show?


    Hit subscribe or follow so you never miss a new episode.


    Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


    Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

    👉 Find What Would They Do? on Apple Podcasts

    👉 Scroll to ‘Ratings & Reviews’

    👉 Tap on the stars to rate the show before writing a review


    Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
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    6 min
  • 38. The 4-part framework for building profitable affiliate programs with Laura Sprinkle

    38. The 4-part framework for building profitable affiliate programs with Laura Sprinkle
    Nov 10 2025
    In today’s episode, we’re diving into the world of affiliate marketing, and how you can turn happy customers into powerful affiliate partners without tech overwhelm.Our guest is Laura Sprinkle, an affiliate partnership strategist who’s worked behind the scenes of multi-million dollar launches for the likes of Amy Porterfield and Selena Soo, and who also happens to be the founder of Rootabl, the first affiliate platform built specifically for course creators.We’re answering this listener question that I know will hit home for many online business owners:“How can I turn happy customers into powerful affiliate partners without the tech overwhelm?”Whether you’re affiliate-curious, just launched your own program, or want to squeeze more juice out of an existing one, this conversation is packed with actionable advice to get you moving.If you’re looking to grow sustainably through genuine partnerships, this episode is your fast track to making that happen.Plus, Laura will be joining us as a guest expert in an upcoming month inside Retention Lab. So if you’re ready to double down on community-driven growth, make sure you join us.What we cover:The power of affiliate marketing as a visibility, lead-gen, and conversion strategyWhy tech is not your biggest hurdle (even though it feels like it)Laura’s “Cycle of Profitable Partnerships” frameworkSmart strategies to invite customers into affiliate partnerships (without being sleazy)How to activate affiliates and give them the best chance of successHow to motivate more affiliates to shareEasy win incentives that convert (hint: it’s not always a luxury retreat)Connect with Laura Sprinkle:Laura Sprinkle, founder of Rootabl, is an affiliate partnerships strategist who specializes in working with digital course and membership creators.Her approach to partner programs has helped everyone from budding entrepreneurs to seven-figure industry leaders garner more than $44 million in affiliate revenues. Laura’s unique approach to partnerships involves creating high-touch relationships, empowering clients like Amy Porterfield, Todd Herman, and Selena Soo to bring as much fun to the process as possible.Website: https://laurasprinkle.com/Rootable WebsiteView the episode transcript here.Where to from here?🔑 Join the CX Escape Room: Get 3 days of strategic action AND 60 days of ongoing momentum & support for only AUD$45 (≈USD$30) 🤯Find out how you can get my strategic customer experience brain on your brand here.Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
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    31 min
  • 37. From burnout to buy-In with Anticipation Marketing™ and Brenna McGowan

    37. From burnout to buy-In with Anticipation Marketing™ and Brenna McGowan
    Nov 3 2025
    In today’s episode, we’re diving into pre-selling, Anticipation Marketing™, and how to create sales environments that build deep trust, long-term loyalty, and better-fit buyers.We’re answering this listener question:“How can pre-selling build a deeper trust with your audience and set the stage for long-term customer loyalty?”To unpack this question, I’ve invited none other than Brenna McGowan, the queen of Anticipation Marketing™, the creator of the Pre-Launch Plan Program, and an advocate for launch strategies that actually feel good for you and your audience.If you’re tired of high-pressure launch tactics, endless email blasts, and buyers who ghost after checkout, Brenna’s approach will feel like a breath of fresh air. We explore her signature framework and how pre-selling isn’t just about priming people to buy, but about attracting the right people who’ll stick around.Brenna is also joining Retention Lab as our November guest expert on 19 November 2025. If you want access to her live training (or the replay if you're listening later), join us right here.What we cover:Why traditional launches create burnout (and how to avoid it)The 4 A’s of Anticipation MarketingHow to create a low-pressure sales environment that converts betterThe surprising link between pre-selling and customer retentionSmart ways to front-load trust and reduce refund requestsThe one thing Brenna recommends you must do weekly during pre-launchHow audience research shapes magnetic messaging that resonatesConnect with Brenna McGowan:Brenna McGowan is a launch strategist, copywriter, and the creator of the popular online event Behind the Launch. She helps coaches, course creators, and consultants move away from hustle-based, high-pressure launches by using my signature pre-launch and Anticipation Marketing™ strategies.Website: https://brennamcgowan.co/Instagram: www.instagram.com/brennamcgowancoDownload Brenna's Launch CalendarView the episode transcript here.Where to from here?🔑 Join the CX Escape Room: Get 3 days of strategic action AND 60 days of ongoing momentum & support for only AUD$45 (≈USD$30) 🤯Find out how you can get my strategic customer experience brain on your brand here.Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
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    27 min
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