What exactly is an ICA and why does it matter?
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What exactly is an ICA and why does it matter?
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What exactly is an ICA and why does it matter?
ICA or your "ideal customer avatar" is who you are thinking about all the time when you make content.
In this episode, we discuss ways you can create content specifically for your ICA that puts you in a position as the go-to resource for your audience.
When you understand your ICA's problems, you can make content that addresses their concerns, and over time, you can turn your followers into fans.
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