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In addition to being a poet, writer, photographic artist, Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose.

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