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What is a Logo?

What is a Logo?

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Introducing It’s A Simple Podcast, featuring Bryan Guadagno, Christina Downey and John Geletka. One question. One drink. Zero pretense.

We poke at brand and marketing topics the way toddlers poke at electrical outlets. Boldly and with very little fear.

Episode one starts with a question everyone swears they understand until you actually make them answer it. What is a logo? Is it a picture of your brand or the personality you wish your brand had? Is it a badge of honor or a bandage covering deeper issues? Does it matter as much as people claim or are we all just worshipping fancy shapes?

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