Nikki Davey is well known in the rural women's community as an entrepreneur, flower farmer, speaker and absolute go-getter. She founded Grown Not Flown, an app connecting customers with local flower growers. This startup business had a great cause in directly challenging the lack of sustainability in the flower industry, where many flowers are flown to Australia from countries in South America, Africa and Asia. Which is a crazy amount of unnecessary flower miles... given the amazing flowers we have right here in Australia.

As a business and a movement, Grown Not Flown was kicking goals. Nikki won the National Agrifutures Rural Women's award in 2023. She fostered a large social media following and most importantly, created a platform that was popular with both growers and customers. But a couple of months ago, Nikki posted online about how she was winding up Grown Not Flown. This came as quite a shock to many.

But the reality of any startup is that most fail. Sometimes you can even have the market fit, a brilliant founder and a popular platform... and things don't work out.

So you're about to hear an interview with Nikki Davey that she did on another podcast called Agtech.. So What, who have kindly shared it with us. Sarah Nolet is the interviewer and dives into the business side of things, from what it's like being the founder of a startup, the challenges of finding funding and how difficult it is to make the final decision to wind up the business.

Nikki is still doing amazing things of course too, including a new role in the sustainable flower industry, her new startup AI business, Stratlas and she just released a book for business owners about collaboration... called "The Pie Gets Bigger."

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