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What to Expect When You're Connecting

What to Expect When You're Connecting

Auteur(s): Soracom Media Lab
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What to Expect When You're Connecting includes interviews with a wide range of industry subject matter experts who share their journey, advice, and the mistakes they've made along the way in IoT. If you're adding connectivity to your products for the first time or seeking to optimize and scale your existing connectivity operations – welcome to the conversation.

© 2025 What to Expect When You're Connecting (Soracom)
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  • RTLS at Scale: Bluetooth, Multi-Tech Asset Tracking, and Cellular Deployments
    Mar 4 2026

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    RTLS at Scale: Lamplight Logistics on Bluetooth, Multi-Tech Asset Tracking, and Cellular Deployments

    Ryan interviews Kurt Nehrenz, CEO and co-founder of Lamplight Logistics, about RTLS (real time location systems) for tracking assets, people, or machines across outdoor GNSS and centimeter-accurate indoor environments. Kurt explains that Bluetooth’s widespread adoption has reduced tag costs enough to track tens of thousands to millions of assets, including single-use stickers, while UWB, 5G, and AI/ML make large-scale data practical. Lamplight takes a software-first, “no silver bullet” approach, choosing among RFID, Bluetooth, UWB, and cameras based on accuracy, update frequency, and asset value, then unifying data streams into business outcomes. Automotive returnable containers are highlighted as a key use case to prevent loss and diagnose supply-chain bottlenecks. Success depends on integrating into systems like SAP/ERP, iterative discovery with stakeholders, and cellular “plug-and-play” gateways via Soracom for simpler deployment, predictable cost, security controls, and remote debugging; Cassia Bluetooth gateways enable long range, remote management, and tag commands like blinking for identification.

    00:00 Meet Lamplight CEO
    00:34 RTLS Explained Fast
    01:38 Why RTLS Scales Now
    03:14 Choosing the Right Tech
    05:29 Cameras and Validation
    06:36 Software First Strategy
    07:18 Automotive Returnables ROI
    09:53 Beyond Dashboards to ERP
    12:17 Discovery and Iteration
    16:57 Cellular as Deployment Hack
    18:55 Bluetooth Gateways at Scale
    20:46 Remote Debug and Find My
    23:36 Soracom Trust and APIs
    25:10 Locking Down Connectivity
    27:50 Wrap Up and Contact Info
    29:26 No More Dark Spots

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    29 min
  • From Cell Towers to Skylo: Connecting IoT Over Satellite with Cellular Radios
    Oct 21 2025

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    In this episode of 'What to Expect When You're Connecting,' host Ryan Carlson chats with Satender Yadav from Skylo, the Director of Global Sales Engineering. They discuss the intricacies and advancements in non-terrestrial network (NTN) satellite technology, which enables seamless connectivity for IoT devices no matter their location. Satender explains the challenges of connecting products and services to satellites, the ease of transitioning from cellular to satellite networks using Skylo’s modules, and the flexibility offered by Skylo’s solutions. The episode also explores use cases such as asset tracking in remote areas, cold chain management, and lone worker safety. Additionally, the conversation touches on the importance of efficient data protocols and power management in optimizing IoT device performance on satellite networks. Satender also shares personal anecdotes about working closely with Soracom, emphasizing the collaborative spirit in advancing IoT connectivity. The episode serves as an insightful guide for IoT professionals looking to enhance their devices' global connectivity.

    00:00 From Cell Towers to Skylo: Connecting IoT Over Satellite with Cellular Radios
    00:32 Introduction to Skylo and NTN Satellite
    01:29 Simplifying Satellite Connectivity
    02:40 Latency and Speed in Satellite Networks
    05:18 Availability of Satellite-Compatible Modules
    09:07 Use Cases for Satellite Connectivity
    13:32 Asset Tracking and Cold Chain Management
    22:43 Technical Considerations for Satellite IoT
    24:20 Challenges with TCP/IP in NB-IoT
    24:54 Introduction to Soracom Beam
    26:08 Experimenting with Data Transmission
    28:10 Power Efficiency in IoT Devices
    30:50 Switching Between Cellular and Satellite Networks
    32:20 Innovations and Use Cases in IoT
    38:56 Simplifying Network Connectivity
    44:17 Q: What is Soracom to you?

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    47 min
  • The ERP of IoT: How Senzary Turns Data Into Action
    Aug 4 2025

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    In this episode of What to Expect When You’re Connecting, host Ryan Carlson sits down with Eric Schummer, CEO and founder of Senzary, to explore how modern IoT deployments go beyond prototypes and buzzwords to deliver real business value at scale. Eric shares how Senzary is helping enterprises overcome the technical and organizational barriers that stall digital transformation—by delivering plug-and-play wireless sensing, seamless protocol translation, and a flexible IoT operating system designed to unify OT and IT workflows.

    From predictive maintenance and legacy machine integrations to air quality monitoring and leak detection, we unpack how Senzary’s "IoTLOGIQ" platform serves everyone from Fortune 500 factories to municipal water systems. You’ll also hear from Marlena Nickel, a former customer turned team member, who explains why scalable solutions win out over one-off “connected widgets.”

    Plus, we talk about how Soracom plays a critical role as a trusted connectivity layer—keeping the data flowing securely and reliably, so Senzary’s customers can focus on results, not reboots.

    00:00 The ERP of IoT: How Senzary Turns Data Into Action

    01:29 The Origins of Senzary

    02:20 Challenges in IoT Implementation

    06:04 Bridging IT and OT in Enterprises

    08:38 Mobile Gateways and Wireless Solutions

    12:30 Predictive Maintenance and Use Cases

    13:49 Customer Engagement and Solution Flexibility

    15:46 The Role of IT in IoT Projects

    17:34 Specialized Solutions and Industry Applications

    30:47 The Vision for an IoT Operating System

    46:50 Partnership with Soracom

    51:53 Vendor Relationships and Customer Support

    54:48 The Importance of Flexibility and Partnership

    55:19 Final Thoughts and Contact Information

    56:29 What is Soracom to You?


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    57 min
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