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What to Expect When You're Connecting

What to Expect When You're Connecting

Auteur(s): Soracom Media Lab
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À propos de cet audio

What to Expect When You're Connecting includes interviews with a wide range of industry subject matter experts who share their journey, advice, and the mistakes they've made along the way in IoT. If you're adding connectivity to your products for the first time or seeking to optimize and scale your existing connectivity operations – welcome to the conversation.

© 2025 What to Expect When You're Connecting (Soracom)
Épisodes
  • From Cell Towers to Skylo: Connecting IoT Over Satellite with Cellular Radios
    Oct 21 2025

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    In this episode of 'What to Expect When You're Connecting,' host Ryan Carlson chats with Satender Yadav from Skylo, the Director of Global Sales Engineering. They discuss the intricacies and advancements in non-terrestrial network (NTN) satellite technology, which enables seamless connectivity for IoT devices no matter their location. Satender explains the challenges of connecting products and services to satellites, the ease of transitioning from cellular to satellite networks using Skylo’s modules, and the flexibility offered by Skylo’s solutions. The episode also explores use cases such as asset tracking in remote areas, cold chain management, and lone worker safety. Additionally, the conversation touches on the importance of efficient data protocols and power management in optimizing IoT device performance on satellite networks. Satender also shares personal anecdotes about working closely with Soracom, emphasizing the collaborative spirit in advancing IoT connectivity. The episode serves as an insightful guide for IoT professionals looking to enhance their devices' global connectivity.

    00:00 From Cell Towers to Skylo: Connecting IoT Over Satellite with Cellular Radios
    00:32 Introduction to Skylo and NTN Satellite
    01:29 Simplifying Satellite Connectivity
    02:40 Latency and Speed in Satellite Networks
    05:18 Availability of Satellite-Compatible Modules
    09:07 Use Cases for Satellite Connectivity
    13:32 Asset Tracking and Cold Chain Management
    22:43 Technical Considerations for Satellite IoT
    24:20 Challenges with TCP/IP in NB-IoT
    24:54 Introduction to Soracom Beam
    26:08 Experimenting with Data Transmission
    28:10 Power Efficiency in IoT Devices
    30:50 Switching Between Cellular and Satellite Networks
    32:20 Innovations and Use Cases in IoT
    38:56 Simplifying Network Connectivity
    44:17 Q: What is Soracom to you?

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    47 min
  • The ERP of IoT: How Senzary Turns Data Into Action
    Aug 4 2025

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    In this episode of What to Expect When You’re Connecting, host Ryan Carlson sits down with Eric Schummer, CEO and founder of Senzary, to explore how modern IoT deployments go beyond prototypes and buzzwords to deliver real business value at scale. Eric shares how Senzary is helping enterprises overcome the technical and organizational barriers that stall digital transformation—by delivering plug-and-play wireless sensing, seamless protocol translation, and a flexible IoT operating system designed to unify OT and IT workflows.

    From predictive maintenance and legacy machine integrations to air quality monitoring and leak detection, we unpack how Senzary’s "IoTLOGIQ" platform serves everyone from Fortune 500 factories to municipal water systems. You’ll also hear from Marlena Nickel, a former customer turned team member, who explains why scalable solutions win out over one-off “connected widgets.”

    Plus, we talk about how Soracom plays a critical role as a trusted connectivity layer—keeping the data flowing securely and reliably, so Senzary’s customers can focus on results, not reboots.

    00:00 The ERP of IoT: How Senzary Turns Data Into Action

    01:29 The Origins of Senzary

    02:20 Challenges in IoT Implementation

    06:04 Bridging IT and OT in Enterprises

    08:38 Mobile Gateways and Wireless Solutions

    12:30 Predictive Maintenance and Use Cases

    13:49 Customer Engagement and Solution Flexibility

    15:46 The Role of IT in IoT Projects

    17:34 Specialized Solutions and Industry Applications

    30:47 The Vision for an IoT Operating System

    46:50 Partnership with Soracom

    51:53 Vendor Relationships and Customer Support

    54:48 The Importance of Flexibility and Partnership

    55:19 Final Thoughts and Contact Information

    56:29 What is Soracom to You?


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    57 min
  • Approaching Agriculture Inventory Monitoring by Combining IoT and AI
    Apr 29 2025

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    In this episode of What To Expect When You're Connecting, host Ryan Carlson speaks with Nathan Hoel, Co-founder and CTO of BinSentry, a company in the smart agricultural technology market. They discuss the challenges of ensuring reliable connectivity for IoT devices in rural areas, the importance of customer-centric solutions, and the hurdles BinSentry faced with different IoT connectivity technologies. Key topics include BinSentry's use of time-of-flight sensors for accurate feed inventory in silos, dealing with microfretting in SIM cards, and the impact that a flexible and reliable IoT connectivity partner has on reliability, support, and the impact on cost savings. Nathan shares insights on maintaining focus as a start-up and the significant impact of precise billing models on their business operations.


    00:00 Audio Podcast- Full Episode

    00:33 Challenges in Animal Feed Management

    01:02 BinSentry's Technological Solutions

    03:00 Customer-Centric Approach

    06:23 Processing the Data of Taking Measurements

    09:42 AI and Image Processing

    11:45 The AI Training Process

    15:44 Inventory Management and Business Impact

    18:48 Staying Focused on the Mission and Avoiding Scope Creep

    19:55 How saying no is the key to maintaining focus and a winning market strategy

    26:29 Digging into Technical Topics for Product Development

    26:51 Connectivity and Radio Selection

    32:10 Reliability Lessons Learned

    32:43 The Vampire Issue: Solar Panel Problems

    34:07 Importance of Carrier Relationships in Rural Areas

    36:28 Soracom's Proactive Problem-Solving

    40:18 Temperature Challenges and Industrial SIM Cards

    46:56 Billing Model Innovations with Soracom

    59:09 Final Thoughts and Reflections

    01:00:08 What is Soracom to You?

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    1 h et 4 min
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