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What's In Store for Customers: The Physical Shopping Experience

What's In Store for Customers: The Physical Shopping Experience

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 Retailers want you to come in—and stay. Careful store design increases the amount of space the shopper covers, and stimulating displays keep them in the aisles longer. Because marketers recognize that a store’s image is an important part of the retailing mix, store designers pay a lot of attention to how a physical space's design impacts the shopping experience. We'll hear from three retailing experts who will share tips about how to design a space shoppers will love.

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