In this episode, Bryan sits down with U.S. Soccer Hall of Famer Marcelo Balboa for a powerful conversation about life after the game. Marcelo opens up about the emotional crash after retiring from professional soccer, navigating identity loss, divorce, and personal transformation. From captaining the U.S. Men's National Team through three World Cups to rediscovering purpose through broadcasting, coaching, and fatherhood, Marcelo shares vulnerable lessons on leadership, growth, and what truly matters. This episode is a must-listen for athletes, entrepreneurs, and anyone facing major life transitions.

Chapters

00:00 – Let Them Do Their Job: Marcelo on trust & creativity
00:48 – Bryan introduces Marcelo and their SDSU connection
01:35 – Marcelo’s legacy: U.S. Men’s National Team, World Cups, and the mullet
03:15 – The dark side of retirement: Drinking, depression, and identity loss
05:00 – Marcelo admits: “I wasn’t a good husband or father”
06:30 – The turning point: Two soccer moms changed everything
07:30 – “You grow more from failure than success”
08:40 – Who showed up during the hard times — and who didn’t
09:50 – Advice to his younger self: Own your mistakes
10:45 – Breaking into broadcasting (and bombing at first)
12:00 – Getting his shot with Mark Cuban and Glenn Davis
13:15 – How JP Dellacamera mentored him through early TV days
14:25 – Why being bilingual became a superpower
15:30 – Transitioning from athlete to analyst to coach
16:45 – The evolution of leadership beyond the field
17:55 – What corporate leaders can learn from locker rooms
19:00 – Micromanagement kills creativity
20:15 – Marcelo on the biggest youth soccer challenge in the U.S.
21:20 – The broken “pay-for-play” system
22:30 – Advice for parents: Support without pressure
23:50 – Marcelo’s pet peeve: negative coaching
24:45 – Why sports prepare kids for life
25:40 – Marcelo’s life now: coaching, family, and peace
27:00 – “Enjoy every day you have”
28:00 – Reflections on legacy and giving back

Connect with Marcelo:

• LinkedIn: https://www.linkedin.com/in/marcelo-balboa-4933114/
• X: https://x.com/marcelobalboa17?lang=en
• Instagram: https://www.instagram.com/marcelobalboa17/

Connect with Bryan:

Check out the website: www.whatsnextpodcast.com
Connect with Bryan on Instagram: @bryanfinnerty22
Connect with Bryan on LinkedIn: @bryanfinnerty

PS- Do you love this podcast? We would appreciate it if you could leave a rating and review for the show. This will continue to help us support athletes as they transition to what's next.

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In this solo episode of What’s Next!, Bryan breaks down a powerful framework on how to build a business you don’t have to sell, but could if you wanted to. Fresh off his talk at the U.S. Indoor Sports Conference, Bryan shares real-world insights from his own experience owning and exiting multiple businesses. He walks through the five key drivers of value beyond EBITDA: growth strategy, risk reduction, team strength, market opportunity, and financial fundamentals, and how aligning those elements creates a business that runs without you and attracts buyers. Whether you're building to exit, pass it down, or turn it into a long-term cash machine, this episode gives you the roadmap to create a valuable, scalable, and sellable business on your terms.

Key Moments

• 00:00 – Build a Business You Don’t Have to Sell
• 00:30 – Intro: Lessons from the U.S. Indoor Conference
• 01:20 – Bryan’s Experience: Exits & Equity in Action
• 02:30 – The EBITDA Formula (and Why It’s Just the Start)
• 04:15 – Adjusted EBITDA: What to Add Back In
• 06:00 – How Multiples Impact Valuation
• 07:15 – What Drives Value Beyond EBITDA
• 08:45 – Warren Buffett’s Take on Real Business Value
• 09:40 – Growth Strategy: Past, Present, and Future Direction
• 11:00 – Why Staying On After the Sale Can Pay Off Big
• 12:10 – What a Good Strategy Looks Like (Not a Zigzag)
• 13:30 – Risk Factors That Kill Business Value
• 14:45 – Sacred Cows & Hidden Risks
• 15:50 – Team Competency Formula: IQ + EQ – Ego
• 17:05 – The 6 Things Buyers Look for in Your Team
• 18:20 – Market Opportunity: Are You Solving a Real Problem?
• 19:30 – Customer Acquisition Strategy = Real Power
• 20:50 – Strong Financials: What Buyers Actually Want to See
• 22:00 – The 4 Financial Fundamentals of a Sellable Business
• 23:30 – Recap: 5 Drivers of Value Beyond EBITDA
• 24:40 – The 3 Ways All Businesses Eventually Transition
• 26:10 – Avoiding the Operating Table (and the Fire Sale)
• 27:30 – Final Thoughts & How to Work with Us

Connect with Bryan:

Check out the website: www.whatsnextpodcast.com
Connect with Bryan on Instagram: @bryanfinnerty22
Connect with Bryan on LinkedIn: @bryanfinnerty

PS- Do you love this podcast? We would appreciate it if you could leave a rating and review for the show. This will continue to help us support athletes as they transition to what's next.

Don't forget to FOLLOW the podcast so you don't miss a single episode.

In this episode, Bryan sits down with Eric Wynalda, U.S. soccer legend, broadcaster, and entrepreneur, for a candid conversation about building your brand by staying true to who you are. Eric shares his wild journey from playing in three World Cups to unexpectedly stepping into an 18-year broadcasting career and now launching his own media company. He breaks down lessons learned from navigating career pivots, leading high-performing teams, embracing imperfection, and trusting instincts in business. Eric’s stories—from live TV meltdowns to winning championships in coaching—highlight the importance of authenticity, adaptability, and surrounding yourself with the right people when building a brand and leading with impact.

Chapters

• 01:40 – Eric’s Soccer Journey: First MLS Goal to 3 World Cups
• 03:45 – How Injury Launched an Unexpected Broadcasting Career
• 05:45 – Is It Luck or Being Ready?
• 07:45 – Why Honesty Is the Heart of Great Broadcasting
• 09:40 – Starting a Media Company: Breaking Free from Censorship
• 12:00 – How a Pencil and an Ant Almost Got Him Fired on Live TV
• 14:30 – The Greatest Broadcasting Advice from Al Michaels
• 16:00 – Reinventing in Your 50s: Building a Media Empire
• 17:35 – Building the Right Team: Lessons from Elite Sports
• 19:50 – Why Knowing Your Strengths Changes Everything
• 23:45 – Live TV Disaster: When Everything Went Wrong (and Right)
• 25:45 – Why Imperfection Builds Connection with Audiences
• 27:45 – Why Passion Projects Matter (Even in Midlife)
• 30:05 – Stay Close to What You Love
• 32:50 – From Broadcast to Coaching: Building Teams and Trust
• 34:00 – How Delegating Empowered a Championship Team
• 36:30 – Final Lessons: Build Smart, Stay Authentic, Trust the Journey

Connect with Eric:

• Linked In: https://www.linkedin.com/in/eric-wynalda/
• X: https://x.com/ericwynalda?fbclid=PAZXh0bgNhZW0CMTEAAacLjBRQqz8GyeZpSlgBZeEOVfGDOv5nr16TZptA2-v6OrG54zskc0D-aEN9zQ_aem_3gTESrTuBi69vd8fLDCNWg
• Instagram: https://www.instagram.com/ericwynalda/

Connect with Bryan:

• Check out the website www.whatsnextpodcast.com
• Connect with Bryan on Instagram @bryanfinnerty22
• Connect with Bryan on LinkedIn @bryanfinnerty

PS- Do you love this podcast? We would appreciate it if you could leave a rating and review for the show. This will continue to help us support athletes as they transition to what's next.

Connect with Bryan:

Check out the website: www.whatsnextpodcast.com
Connect with Bryan on Instagram: @bryanfinnerty22
Connect with Bryan on LinkedIn: @bryanfinnerty

PS- Do you love this podcast? We would appreciate it if you could leave a rating and review for the show. This will continue to help us support athletes as they transition to what's next.

Don't forget to FOLLOW the podcast so you don't miss a single episode.