When Restaurants Destroy You. The Hidden Trap of Promotions with No ROI
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When Restaurants Destroy You. The Hidden Trap of Promotions with No ROI
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In this episode of Why Restaurants Fail, Garrett Lang exposes one of the most dangerous traps restaurant owners fall into—running promotions that look successful but quietly destroy profitability. From half-off entrees to buy-one-get-one deals, Garrett breaks down why packed dining rooms don’t always mean money in the bank.
You’ll learn the critical difference between activity and profitability, why discount chasers rarely become loyal customers, and how constant promotions train guests to devalue your food. Garrett also explains why most restaurants never realize the damage until it’s too late—because they never track ROI, repeat visits, or long-term customer behavior.
This episode challenges owners to stop discounting blindly and start rewarding behaviors that actually grow revenue—like repeat visits, trying top-rated menu items, and building real loyalty. If you’ve ever felt busy but broke, this conversation will change how you think about promotions forever.