From early experiments in pet tech to running one of the most successful bootstrapped companies in the country, Jacob Zuppke has led Whisker (maker of Litter-Robot®) into a multi-hundred-million-dollar powerhouse. Over the past four years, Whisker surpassed $1B in revenue—all without raising a single dollar of venture capital. With millions of loyal customers across DTC and retail channels, the company is now preparing its most ambitious launch yet: a new generation of connected products that move beyond convenience into personalized pet care. In this episode, Jacob shares the grit of scaling without outside capital, how Whisker became a category-defining brand, and why the future of pet ownership is about more than just cleanup.

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