Whisker Report - Episode 34 Expo Edge: APPA’s Playbook for Pet Brands

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Whisker Report - Episode 34 Expo Edge: APPA’s Playbook for Pet Brands

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This week on Whisker Report host Mary Tan and producer Mark Winter welcome Cori Stoutenberg, Director of PR & Research Marketing at the American Pet Products Association (APPA). Cori shares insider strategies for pet brands, start-ups, and influencers to stand out at Global Pet Expo—from maximizing exhibitor perks and media moments to building smart creator partnerships that actually convert. She also previews The Pet Summit—who it’s for, what you’ll learn, and how to turn takeaways into real PR and sales momentum. If you work in animal welfare or the pet business and want more buzz, better coverage, and bigger results, this conversation is your playbook.

EPISODE NOTES: Expo Edge: APPA’s Playbook for Pet Brands

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