Who Owns Probability in Sports?
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Who Owns Probability in Sports?
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This week on the California Sports Lawyer Podcast, host Jeremy Evans examines a growing question in modern sports: who owns probability. As leagues, sportsbooks, data firms, and media platforms expand real-time analytics and betting content, win probabilities, predictive models, and live odds are becoming valuable assets.
Jeremy explains how probability is created, packaged, and monetized across broadcasts, apps, and betting platforms, and where the legal lines fall between raw sports data, proprietary modeling, and intellectual property. The episode also explores what this means for leagues and teams asserting control over official data, sportsbooks building differentiated products, and media partners using probability to shape fan engagement.
Finally, we look ahead at how rights deals and disputes may evolve as probability becomes a core part of the sports product. (Season 7, Episode 49).
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