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Why 75% of Buyers Don’t Want Reps and How Framemaking Can Win Them Back (with Brent Adamson)

Why 75% of Buyers Don’t Want Reps and How Framemaking Can Win Them Back (with Brent Adamson)

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 In a recent Gartner survey, 75% of B2B buyers said they’d prefer a rep-free buying experience. That’s a wake-up call for sales and marketing leaders everywhere. So, is this the end of sales as we know it… or the start of something better? On this episode of the B2B Roundtable Podcast, I sit down with […]
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