Why ABM Should Be Led by the Revenue Marketing Organization & How GE Healthcare Can See a Bigger Revenue Impact with ABM
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Why ABM Should Be Led by the Revenue Marketing Organization & How GE Healthcare Can See a Bigger Revenue Impact with ABM
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On this ABM Done Right Podcast episode, Eric Gruber sits down with Jodie Lail (Revenue Marketing Leader at GE Healthcare) to discuss why teams need a revenue marketing organization if they are engaging in ABM.
Eric also digs into the GE Healthcare ABM program and discusses what's working for them - and where there are opportunities to have a stronger revenue impact.
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