Season 5: Episode 210

In this episode of North American Ag Spotlight, Chrissy Wozniak sits down with Jeffrey Smith of Valent U.S.A. and Dr. Frank Wong of Bayer Crop Science to discuss the essential and often misunderstood role of crop protection in modern agriculture. Representing the Growing Matters coalition, Jeff and Frank dive into the importance of science-based advocacy, the value of stewardship, and the continued fight to ensure farmers have access to the tools they need to protect their crops and yields.

The conversation covers the mission of Growing Matters and the BeSure! campaign, the science behind neonicotinoid products, and the regulatory challenges posed by misinformation and shifting political winds. Jeff shares insight from his decades of work building coalitions to defend key crop protection chemistries, while Frank explains the rigorous safety and regulatory processes behind pesticide approvals and the responsibility that applicators hold.

Listeners will walk away with practical reminders about treated seed, foliar applications, label compliance, and why good stewardship matters—not just for safety, but for the long-term resilience of agriculture. With a candid and even humorous look at the intersection of science, policy, and public perception, this episode offers clarity in a time when growers need it most.

To learn more about Brenda and her services, visit https://growingmatters.org.

#farm #smartfarming #agriculture

North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com

Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com

Don't just thank a farmer, pray for one too!

Send us a text

Agritechnica in Hannover, Germany is held every other year, this year long-time tech writer & ag journalist Willie Vogt has put together for ag enthusiasts! The Agritechnica tour includes three days at the huge equipment and farm technology event. Learn more - https://agtoursusa.com/agritechnica.html

Subscribe to North American Ag at https://northamericanag.com