Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

Are AI assistants starting to replace websites for discovery and shopping? In many cases, yes. And the shift is already underway.

In this episode of Found in AI, Cassie breaks down two platform moves that reveal where AI-powered search is headed: Apple’s integration of Gemini-powered capabilities into Siri and Apple Intelligence, and Google’s rollout of checkout directly inside AI-driven experiences. Together, these changes show how discovery, evaluation, and purchase are increasingly happening inside AI interfaces instead of on traditional websites.

The episode explains how AI systems like Siri, Gemini, and other generative assistants decide what to surface, which brands to trust, and when users should move from question to purchase, often without a click.

In this episode, you’ll learn:

• What Apple’s partnership with Google means for Siri and AI-driven discovery
• Why conversational and spoken AI changes how content must be structured
• How Google’s AI checkout affects attribution, funnels, and conversion tracking
• Why discovery, evaluation, and purchase are moving inside AI systems
• What brands should prioritize to stay visible, trusted, and chosen in AI-driven journeys

If you’re a marketer, content strategist, or founder trying to understand how AI assistants are reshaping search and commerce, this episode breaks down what’s changing—and what to do next.

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/