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Why Connection and Curiosity Drive Business Growth

Why Connection and Curiosity Drive Business Growth

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How do you turn a childhood paper route into a billion-dollar vision rooted in purpose and positivity? In this episode of the Legacy Podcast, host Paul Dio sits down with Peter Bradford, serial entrepreneur and founder of Cash Network LLC, to explore his journey from domain-flipping in the late '90s to launching a pet insurance company with heart.

Peter's story is a testament to how curiosity, adaptability, and an intrinsic desire to "be better" can evolve into meaningful legacy-building. He shares how early lessons in efficiency, pattern recognition, and people-watching laid the foundation for building successful ventures across affiliate marketing, law, and pet insurance.

But this episode goes deeper than business mechanics. Paul and Peter reflect on fatherhood, the definition of happiness, and what it really means to leave a legacy that outlives you. From helping his daughter grow into a leadership role within the family business, to launching a nonprofit-driven Be Better Movement, Peter's mission is clear: create scalable businesses that also make humans better.

Whether you're an entrepreneur, a parent, or someone striving for more alignment in your life, this episode will inspire you to see business not just as a tool for profit, but for impact.

Timestamps

00:01:10 – Peter's Passion for Connecting People
00:05:00 – Early Lessons from Paper Routes and Bike Businesses
00:10:00 – From Domain Flipping to Data-Driven Lead Gen
00:14:00 – The Birth of Cash Network and Scaling Through Vertical Insights
00:18:00 – Launching a Law Firm and Pet Insurance Brand
00:21:00 – Adapting to Human Behavior and Tech in Lead Gen
00:26:00 – Involving His Daughter in the Business and Defining Happiness
00:30:00 – Work-Life Balance and the Reality of Entrepreneurial Parenting
00:35:00 – Storytelling at Bedtime and Creating Deep Connection
00:39:00 – The "Be Better" Movement: From VP Advice to Nonprofit Mission
00:44:00 – Peter's Vision of Legacy and What He Wants to Be Remembered For
00:48:00 – Where to Connect with Peter and Learn More

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Episode Resources
  • Be Better Movement Book – Coming soon

  • Episode Resources:
  • Connect with Peter here and find more about what he does: https://www.linkedin.com/in/peter-bradford/

  • Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit https://businesslegacypodcast.com

  • Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

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