In this special episode of Struggles presented by NCBI, Chris Inman sits down with Phil Vedda of Vedda Printing to break down why traditional direct mail often underperforms and how pairing it with digital advertising changes the outcome.

Phil explains the real problem with one impression marketing and why most direct mail campaigns fail to convert on their own. He introduces Vedda Boost, a strategy designed to extend a single mailed piece into multiple digital impressions across platforms while keeping the audience and call to action consistent.

The conversation covers what types of businesses benefit most from direct mail plus digital, why business to consumer campaigns tend to outperform business to business efforts, and how smart retargeting turns website visits into second chances to convert. Phil also shares how Vedda Printing supports graphic designers through wholesale partnerships and how on demand apparel stores are helping growing companies maintain brand consistency across multiple locations.

This episode is ideal for business owners, marketers, and designers who want print campaigns that actually perform instead of relying on hope and one shot exposure.

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