Why Gen Z Craves Bold & Edgy Marketing (And How Brands Can Deliver)
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Gen Z is tuning out traditional marketing—but bold, edgy, and unapologetic brands? They’re thriving. In this episode of The Campus Insider: Marketing to Gen Z, we dive into why younger consumers crave brands with personality, humor, and a fearless voice.
We break down:
🔥 Why authenticity, humor, and cultural awareness make brands stand out
💀 How Liquid Death, Duolingo, Poppi, and more have mastered bold marketing
📲 The common strategies these brands use to spark engagement and go viral
🚀 Actionable ways your brand can embrace this approach without missing the mark
If you’re looking to capture Gen Z’s attention and build lasting brand loyalty, this episode is for you.
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