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Why Gen Z Craves Bold & Edgy Marketing (And How Brands Can Deliver)

Why Gen Z Craves Bold & Edgy Marketing (And How Brands Can Deliver)

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Gen Z is tuning out traditional marketing—but bold, edgy, and unapologetic brands? They’re thriving. In this episode of The Campus Insider: Marketing to Gen Z, we dive into why younger consumers crave brands with personality, humor, and a fearless voice.


We break down:

🔥 Why authenticity, humor, and cultural awareness make brands stand out

💀 How Liquid Death, Duolingo, Poppi, and more have mastered bold marketing

📲 The common strategies these brands use to spark engagement and go viral

🚀 Actionable ways your brand can embrace this approach without missing the mark


If you’re looking to capture Gen Z’s attention and build lasting brand loyalty, this episode is for you.

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