Why Mir Left Foodka? Foodka Reveals Secrets | Twisted Truths
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In this unfiltered episode of Twisted Truths, we sit down with Indrajit Lahiri, the face and force behind Foodka, to uncover the real story.
From the early days of Foodka with Mir to the transition of leadership, Indrajit breaks down why the shift happened, how Foodka evolved from a storytelling-led format to a research-driven, trust-first platform, and why authenticity matters more than money in today’s creator economy.
This conversation goes beyond food reviews. We talk about:
Why Foodka never chased money, only trust
The real reason Mir stepped away from the platform
Writing vs video content in food storytelling
How saturated food blogging has become in India
Why creators must define their “why”
ROI, brand collaborations & the harsh reality of influencer marketing
Biryani debates, city food cultures & Kolkata’s nostalgia-driven restaurants
Running cloud kitchens, manpower issues & food business realities
A must-watch for creators, food entrepreneurs, marketers, and anyone curious about how real platforms survive without selling out.
🎧 Watch till the end for raw insights on food, culture, business, and trust.
00:00 – Introduction: Indrajit Lahiri & the story behind Foodka
02:10 – Why trust matters more than money in food blogging
03:01 – Writing & documentation still matter in the age of reels
04:29 – The real reason Mir left Foodka (no controversy)
06:41 – Foodka’s future: becoming a story-first platform
09:24 – Advice for new creators: find your “why” & brand ROI
12:40 – Indrajit’s favourite food creators from Delhi, Mumbai & Kolkata
15:27 – Kolkata Biryani culture vs the rest of India
17:30 – His ultimate “last meal” Biryani choice
19:37 – Inside his cloud kitchen business: Eastern Staple
22:38 – Fine dining vs casual dining vs street food (Mumbai, Delhi & Kolkata)
27:37 – Why legacy restaurants thrive in Kolkata
[Food content creator journey, Indian food influencer reality, creator economy India, food review authenticity, influencer marketing truth, food blogging saturation India, trust vs money creators, food media platform India]